There is more consumer choice than ever before. This is true for both eCommerce and brick and mortar products. But 72% of consumers will only consider up to four brands when making a purchase. This is why brand salience is so essential — so you can rise above the rest and make the shortlist in …

Have you ever been in the middle of writing an email and stopped to wonder if you’re being too casual? Whether you’re a salesperson composing a formal email, sending a professional inquiry, or working with a new client, there are a few best practices to follow if you want to get results. How to write …

Loyal customers are good for business. In fact, 56% of consumers would spend more on a brand they’re loyal to, even if cheaper options are available. But loyalty doesn’t come about by chance — it has to be earned. You need to sell a quality product, offer fantastic service, and build a meaningful connection with your …

Whether you’re sending an email to someone in your organization, a hiring manager, a marketing agency, or as part of a cold email campaign, formatting matters. Not only is it important to come off as professional, but the email also needs to be easy to read and get the point across in a clear, concise …

Artificial intelligence is a huge buzzword at the moment. Whatever industry you’re in, you’re bound to have heard stories about how technology like AI writers are going to revolutionize everything, and it’s likely you might have met these stories with a fair bit of skepticism. Indeed, AI is still a developing technology, and it still …