Sales Prospecting Summit by Mailshake Presents

8 Steps to Rolling out a Successful Social Selling Program

With Brynne Tillman from Social Sales Link

What you’ll learn in this session

There are 8 steps to rolling out an effective social selling program. Sales and Marketing leaders need to make sure that any program they launch is set up for success. In many cases, sales reps are either off on their performing random acts of social, or they have had some light training that offers some insights but on a sales plan.

Just like any sales activity, a solid plan is needed to be successful. These 8 steps are what it takes to roll-out an effective program that generates business opportunities on a consistent basis.

Key Takeaways

  • How the buyer journey has changed that makes social selling an essential part of your sales process

  • How to set up your social selling strategy through KPIs and mapping your buyer’s journey

  • How to create your content strategy and engagement playbook that fits into your broader prospecting strategy

  • Testing, measuring, and improving your social sales strategy

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About Brynne Tillman

Brynne Tillman is the LinkedIn Whisperer and CEO of Social Sales Link. For over a decade she has been teaching Entrepreneurs, sales teams and business leaders how to leverage LinkedIn for social selling.

As a former sales trainer and personal producer, Brynne adopted all of the traditional sales techniques and adapted them to the new digital world. She guides professionals to establish a thought leader and subject matter expert brand, find and engage the right targeted market, and leverage clients and networking partners for warm introductions into qualified buyers.

In addition, Brynne is the author of The LinkedIn Sales Playbook, a Tactical Guide to Social Selling.

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