Sales Prospecting Summit by Mailshake Presents

How to Use the "Moment of Yes®" to Write Better Outreach Copy

With Caryn Kopp from Kopp Consulting

What you’ll learn in this session

Compelling sales copy is copy that rings a bell in your prospect’s mind, showing them why taking a meeting with you will be the best decision they make all day. Caryn Kopp calls this realization “the moment of yes®”, and in this session, she shares her system for identifying your prospect’s moment of yes®, and how to use it to write compelling outreach emails and call scripts.

Key Takeaways

  • What is “the moment of yes®

  • How to identify your buyer’s moment of yes®

  • How to use that to create compelling outreach scripts

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About Caryn Kopp

Caryn is the Chief Door Opener® at Kopp Consulting whose Door Opener® Service has helped thousands of business leaders and sales people secure initial meetings with high level decision makers in almost every major company including P&G, GE, Merck, Verizon, Kraft, Target, CBS, and the list goes on.

A best-selling author, nationally recognized speaker, and an expert in Business Development, Caryn can be seen in Inc., Forbes and Newsweek and she is a faculty member of Verne Harnish’s Gazelles Growth Institute. Caryn is the author of The Path to The Cash!® and Biz Dev Done Right. Kopp Consulting has been recognized for two consecutive years on the Inc. 5000.

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