Sales Prospecting Summit by Mailshake Presents

How to Constantly Get Better at Sales Prospecting

With Collin Stewart from Predictable Revenue

What you’ll learn in this session

The best salespeople are the ones who practice their craft and deliberately focus on getting better every day. In this session, Collin Stewart, founder of Predictable Revenue, shares his system for consistently testing different prospecting strategies, collecting quantitative and qualitative feedback, documenting what works, what doesn’t, and why, and reviewing each activity in a sales process to make sure you’re always leveling up.

Key Takeaways

  • The importance of documenting tests and processes

  • A specific framework of how to build a testing-first approach to your prospecting

  • How to achieve a common language as a sales team with the MEDDIC framework

  • How to set SMART goals and monitor you and your team’s progress against them

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About Collin Stewart

Collin Stewart is Co-Founder and Co-CEO of Predictable Revenue, and host of the weekly podcast where he interviews B2B sales leaders on the biggest opportunities and challenges in the industry. Predictable Revenue teaches companies how to double or triple (or more) new sales. Their framework was conceived at one of the most successful startup companies – Salesforce.com. In a few short years, use of their “Cold Calling 2.0″ framework helped increase Salesforce.com’s recurring revenues by $100 million, and continues to help double their enterprise growth today.

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