What you’ll learn in this session
Sales has, historically, been an industry dominated by men. That has meant that conventional sales wisdom was created by men, for men, at a time when men made up the entire sales force, and it can be challenging for women looking to find their authentic voice. In this session, Cynthia Barnes, Founder and CEO of the National Association of Women Sales Professionals, talks about the advantages women can leverage to make them top sales performers, and how women can personalize their sales training to help them find their authentic voice.
The challenges that women face using sales approaches created by men, for men, at a time when men made up the whole sales force
The opportunities women have to be top 1% salespeople by leveraging their strengths
How women can adjust prospecting strategies, tactics, and scripts to fit their authentic voice
How to “manage up” and affect change in your management and organization to better serve women in sales
About Cynthia Barnes
Cynthia Barnes is recognized as one of the most influential Women in Sales leaders and professional development experts in the world. The former Top 1% saleswoman founded the National Association of Women Sales Professionals in 2016, the nation’s only organization dedicated to helping women sales professionals reach the Top 1% and Dance on the Glass Ceiling™.
Cynthia’s insights and unique understanding of what it takes for women sales professionals to excel have made her a sought-after expert on women-centric sales training and coaching, having appeared in over 250 major media outlets around the nation – including appearances in the Wall Street Journal. She is recognized by Sales Hacker one of the 35 Most Influential Women in Sales.
Although her commitment to promoting Women in Sales takes her around the world, Cynthia is proud to call Metro Detroit home.