Sales Prospecting Summit by Mailshake Presents

How to Communicate With Credibility to Make More Sales

With Dr. Laura Sicola from Vocal Impact Productions

What you’ll learn in this session

Before anyone buys what you’re selling, they have to buy into you. That requires communicating with confidence and clarity, and establishing credibility with your prospect. After all, if you don’t sound confident in what you’re selling, how can your prospect? In this session, Dr. Laura Sicola, professional speech coach and Ph.D. in linguistics, shares concrete steps you can take to identify and correct the habits of speech that are holding you back from making more sales.

Key Takeaways

  • What it means to “communicate with credibility” and why it’s essential to sales

  • Bad speech habits that undermine your credibility, both in-person and over-the-phone

  • The flipside: what good speech habits look like

  • Specific things you can do to identify your bad speech habits and correct them

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About Dr. Laura Sicola

Dr. Laura Sicola is a professional speaker, coach, trainer and author of the new best-seller, Speaking to Influence: Mastering Your Leadership Voice. Her transformational programs help executives and aspiring leaders in companies such as Cisco, IBM, Comcast, and Wells Fargo to master the Three Cs of Vocal Executive Presence so they can Command the room, Connect with the audience, and Close the deal, whether on stage, on camera, in a meeting or just on the phone. Her TEDxPenn talk, "Want to Sound Like a Leader? Start by Saying Your Name Right" has over 5.7 Million views, and her company Vocal Impact Productions is based in Philadelphia, where she lives with her husband and two sons.

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