What you’ll learn in this session
Outbound sales is a challenging channel to get off the ground. In fact, it’s often hard to tell if it’s even working at all. That’s why it’s important to learn from people who have actually done it. In this session, Dustin Crawford of Intercom joins us to talk about his experience growing Intercom and BaseCRM’s outbound sales team, and what you can take away from it.
What to look for when you’re hiring for an outbound sales role
How to navigate the wild, wild west of the first 6 months of building an outbound sales strategy
Balancing personalization and automation to achieve effective personalization at scale
Overcoming objections through storytelling and intelligent questioning
About Dustin Crawford
Dustin Crawford is a Sales Development Manager at Intercom, the world's leading customer messaging platform for business growth. Dustin is responsible for building and scaling the company's outbound sales engine, driving $4 million in pipeline in just five months.
Prior to joining Intercom, Dustin was a Sales Development Manager at Base CRM (acquired by Zendesk), where he grew outbound sales from $0 to $28 million in pipeline, and the National Sales Director at CareerBuilder, where he generated over $20 million in sales.