Sales Prospecting Summit by Mailshake Presents

Using Social Touches to Accelerate Your Prospecting

With Gaetano DiNardi from Nextiva

What you’ll learn in this session

Social media usually won’t be your primary channel for connecting with and closing leads. Where it can be super effective, though, is as a channel to accelerate deals and make your primary outreach channels more effective. In this session, Gaetano DiNardi shares his experience as a buyer who gets pitched 100 times per month, the social plays he’s seen salespeople run that have worked well on him, and specific advice for how to leverage each of the major social channels.

Key Takeaways

  • How to use research you’ve done on a prospect’s social accounts in follow-ups

  • The CELS – comment, endorse, like, share – framework for engaging on social

  • Whether Twitter or Facebook are fair game for pitching and business relationships

  • How to leverage social to improve show rates and engagement on demos

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headshot thumbnail of Gaetano DiNardi

About Gaetano DiNardi

Gaetano DiNardi is the Director of Demand Generation at Nextiva and has a track record of success working with brands like Major League Baseball, Pipedrive, Sales Hacker and Outreach.io. Outside of marketing, Gaetano is an accomplished music producer and songwriter - he’s worked with major artists like Fat Joe, Shaggy and loves making music to stay turbocharged. To get in touch, follow him on LinkedIn.

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