What you’ll learn in this session
The most challenging part of getting account-based marketing right is operationalizing the sales and marketing integration. If your marketing isn’t actively supporting sales operations, you won’t even get off the ground. In this session, Matt Heinz discusses exactly what account-based marketing looks like, what it means to “operationalize” the integration of sales and marketing, and how any size business can start building their account-based marketing engine the right way from the ground up.
Exactly what account-based marketing is
What it means to “operationalize the integration of sales and marketing”
How the ABM process differs if you’re a small business vs. large business
How to build an ABM strategy the right way from the ground-up
About Matt Heinz
Prolific author and internationally recognized, award-winning blogger, Matt Heinz is President and Founder of Heinz Marketing with 20+ years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways. Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty.