Sales Prospecting Summit by Mailshake Presents

ABM Sales Prospecting: How Targeted Outreach Drives ABM Success

With Rebecca Matias from Callbox

What you’ll learn in this session

How does sales prospecting work in an ABM setting? When combined with other ABM tactics, targeted sales prospecting activities add a proactive component to the tasks of finding, reaching, and converting new accounts.

In this short Q&A session, Callbox VP of Sales and Marketing, Rebecca Matias, uncovers the why, what and how of ABM sales prospecting and how it exactly impacts a modern customer acquisition process. At the end of the conference, you’ll have a firm grasp of the core concepts needed to create or improve your sales prospecting strategy for turning prospects into actual customers.

Key Takeaways

  • How sales prospecting works in an ABM setting

  • The why, what, and how of ABM sales prospecting

  • How it impacts a modern customer acquisition process

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About Rebecca Matias

Rebecca Matias is Director of Sales & Marketing at Callbox. A sales professional with an engineering background, she has more than 10 years of experience in the B2B marketing space and has spearheaded many of the innovations at Callbox, including the company’s multi-touch, multi-channel marketing infrastructure.

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