What you’ll learn in this session
Account-based marketing isn't for every business, and most businesses that try it miss the mark. In this session, Sangram Vajre discusses who account-based marketing is for, specific examples of companies doing it well, and how you can make it a part of your sales process, along with a live Q&A with attendees.
How to determine whether ABM is right for your business
Different ways to narrow in on the hundred (or fifty, or twenty) best accounts from the thousands of “potential fits”
When you’re targeting accounts effectively, and when you’re “being creepy”
How to determine which marketing activities to do based specifically on the accounts you’re targeting
About Sangram Vajre
Sangram is the co-founder and Chief Evangelist of Terminus, a leader in account-based marketing that has raised over $20 million in funding. Prior to co-founding Terminus, Sangram ran marketing at Pardot through the acquisition of ExactTarget, which was then acquired by Salesforce for $2.5 billion dollars. He wrote the very first book on account-based marketing (ABM), published by Wiley.
Sangram is an international speaker and host of the top 50 business podcast called #FlipMyFunnel, and has been recognized as one of the top 21 B2B Influencers in the world by DMN Network and 40 under 40 by DMNews. He is on a mission to build the largest and most engaged community of B2B professionals in the world.