Sales Prospecting Summit by Mailshake Presents

How Account-Based Marketing Can Work for Your Business (with Q&A)

With Sangram Vajre from Terminus

What you’ll learn in this session

Account-based marketing isn't for every business, and most businesses that try it miss the mark. In this session, Sangram Vajre discusses who account-based marketing is for, specific examples of companies doing it well, and how you can make it a part of your sales process, along with a live Q&A with attendees.

Key Takeaways

  • How to determine whether ABM is right for your business

  • Different ways to narrow in on the hundred (or fifty, or twenty) best accounts from the thousands of “potential fits”

  • When you’re targeting accounts effectively, and when you’re “being creepy”

  • How to determine which marketing activities to do based specifically on the accounts you’re targeting

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headshot thumbnail of Sangram Vajre

About Sangram Vajre

Sangram is the co-founder and Chief Evangelist of Terminus, a leader in account-based marketing that has raised over $20 million in funding. Prior to co-founding Terminus, Sangram ran marketing at Pardot through the acquisition of ExactTarget, which was then acquired by Salesforce for $2.5 billion dollars. He wrote the very first book on account-based marketing (ABM), published by Wiley.

Sangram is an international speaker and host of the top 50 business podcast called #FlipMyFunnel, and has been recognized as one of the top 21 B2B Influencers in the world by DMN Network and 40 under 40 by DMNews. He is on a mission to build the largest and most engaged community of B2B professionals in the world.

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