What you’ll learn in this session
There are three primary stages to any good account-based marketing strategy: account selection, execution, and measurement. In this session, Sarah Tosh gets in the weeds on each of these elements, discussing innovative ways to identify warmer accounts to target, surround prospects both online and offline, and how to determine the most important metrics to monitor.
How to select accounts to pursue, and why you shouldn’t limit yourself to “cold” accounts
Defining key players and specific roles for each department within the organization
Opportunities to go beyond phone, email, and social to subliminally surround prospects from all angles
Determining the most important metrics to monitor
About Sarah Tosh
Sarah joined the Sigstr team pre-Series A funding and was tasked with building a pipeline machine. And let me tell you, she has done just that. Sarah touches all things pipeline related - Sales Development, enablement, events, and now Sigstr’s notable Account-Based Marketing program.
Sarah is a lover of process, collaboration, creativity, and of course, hot sauce!