What you’ll learn in this session
Modern prospecting requires too many personalized touchpoints to do everything manually. Sales automation no longer gives you a leg-up; it’s a requirement to be competitive. In this session, Steli Efti discusses what parts of your sales process to automate with software vs. outsourced workers, when you should do it within your sales process, and how to do it.
What you should automate, and what you should do manually
Which elements of your process you can use software to automate, and which parts are easier to outsource
When you should start automating systems
How to constantly improve your automation systems
About Steli Efti
Steli Efti is the CEO and co-founder of Close, an inside sales CRM for startups and SMBs. He's known as Silicon Valley's most prominent sales leader and has advised hundreds of startups on growing their sales teams successfully. He has written over 9 books about startup sales and is an active investor & advisor to many high growth companies.