Sales Prospecting Summit by Mailshake Presents

A Data-Driven Approach to Choosing Your Outreach Channels

With Trish Bertuzzi from Bridge Group

What you’ll learn in this session

Different prospects respond to different types of outreach in different ways. Do you know if your prospect prefers outreach via email or phone call? There’s no need to assume; in this session, Trish Bertuzzi, founder of Bridge Group Consulting, shares research she’s conducted to identify 4 buyer personas, the type of prospecting outreach they prefer, and how to test, tweak and perfect your outreach channel strategy.

Key Takeaways

  • The 4 different personas you’re likely selling to, and how each persona prefers to be contacted

  • How to incorporate that research into your current outreach strategy

  • Strategies to build on this research and learn exactly which channels your buyer persona prefers

  • How to reframe the way you think about building sales cadences and how you leverage each channel

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About Trish Bertuzzi

Trish Bertuzzi is the Best Selling Author of The Sales Development Playbook and founder of The Bridge Group, Inc. She and her team have worked with over 405+ B2B technology companies helping them to unleash the power of Sales Development, Inside Sales and Customer Success. They are on a mission to help companies build repeatable pipeline and accelerate growth using buyer based modern selling strategies.

Download the ultimate sales engagement guide and check out the research behind how modern buyers like to buy.

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