What you’ll learn in this session
Despite what you may have heard, cold calling is still one of the most effective ways to connect with prospects and make sales, and it’s an absolutely essential part of any sales cadence. But many people shy away from cold calling because they aren’t comfortable on the phone, or don’t want to bug people. In this session, Wendy Weiss dispels the myths that affect your perception of cold calling, and shares specific tips to reframe your approach and build the confidence you need to cold call effectively.
Why cold calling is still (and always will be) an effective prospecting channel
Misperceptions people have about cold calling, and how to shift your mindset
How to write and leverage scripts to build your comfort with cold calling
Concrete steps you can take to get more comfortable with cold calling
About Wendy Weiss
Wendy Weiss, The Queen of Cold Calling™, is an author, speaker, sales trainer, and sales coach. She is recognized as one of the leading authorities on lead generation, cold calling and new business development. Her clients include Avon Products, ADP, Sprint and thousands of entrepreneurs throughout the world. Wendy has been featured in the New York Times, BusinessWeek, Entrepreneur Magazine, Selling Power, Inc, Forbes and various other business and sales publications.
Download Wendy’s book The Cold Calling Survival Guide to start setting qualified appointments with prospects.