Contents
Reply rates are the ultimate measure of a sales email’s success. We send emails to get replies, so it’s crucial that we track those numbers and continuously work to improve how many responses each email generates. In this value-packed episode, we’re breaking down three strategies that will boost your reply rates in 2026.
[0:01] Intro
[0:34] Measuring reply rate metrics
[2:02] Alternative CTAs
[5:00] Using the offer-based CTA to boost replies
[8:05] Giving away free things to get conversations started
[8:55] Third party bumps
[12:13] Why sharing resources from competitors might be good
[13:45] Using p.s. to boost reply rates
[17:00] Identifying when a strategy has gone stale