Best-selling author Daniel Pink has written a number of books relating to how humans can better leverage an understanding of psychology to optimize workplaces. He advocates for right-brain thinking and reintroducing creative, out-of-the-box approaches to business problems that, nowadays, tend to be solved by processes and data analysis. source: amazon.com Obviously, this notion can be …

Sales engagement “platforms” were virtually unheard of before 2013, but they’re now rapidly becoming a mainstream software category. For many, however, sales engagement is still somewhat of a fringe term that leaves a lot of questions unanswered, such as: What is sales engagement? How does it differ from sales enablement? What do sales engagement platforms do? …

Value-based selling puts your customers and their needs front and center. This sales method focuses on emphasizing the value your customers will get from your product or service, thereby making price seem less important and helping to reduce the fear of change. Value-based selling is becoming an increasingly important sales tactic – Forrester predicts that …

Your sales and marketing team are on a roll with researching, prospecting, and connecting with new leads. Your company has done a great job of identifying and serving your key customer segments, and your business has started expanding as a result. What can you do to keep your revenue stream growing, and maximize your team’s …