What’s the Buyer’s Journey? Definition, Stages, and Examples
Your buyers don’t just turn up at your door with money in hand ready to buy your product. Instead, they go on a (sometimes complicated) journey that eventually leads to them making a purchase. Understanding the buyer’s journey is a great way to make your sales process more efficient while also improving the customer experience. …
8 Practical lessons to make you an expert cold emailer.
8 emails with advanced tips, templates, and tools to help you:
- Build more targeted lists
- Find the best emails more quickly
- Write copy that drives opens and replies
- Analyze, optimize, and scale your outreach
Inbound vs. Outbound Sales: What’s the Difference?
What’s the right sales strategy for your company? While inbound sales strategies are known for being cost-effective and relatively easy to scale, outbound sales campaigns are a powerful way to build customer relationships and close the deal. Which strategy should you choose? Both approaches have their pros and cons and are effective tools to help …
How to Format an Email: Best Practices and Examples
Whether you’re sending an email to someone in your organization, a hiring manager, a marketing agency, or as part of a cold email campaign, formatting matters. Not only is it important to come off as professional, but the email also needs to be easy to read and get the point across in a clear, concise …
8 Ways to Build a Winning Sales Culture in Any Company
Every sales function wants to smash its revenue targets. Yet according to Salesforce, just 24% of sales teams are “high performers” that have significantly increased revenue year-on-year. Of the rest, 69% are “moderate performers” – those that have maintained or somewhat increased revenue – and 7% are underperforming. Want to move from those bottom two …
Mailshake Acquires Warm Up Your Email to Help Customers Improve Deliverability
Customers constantly ask us how to warm up their email so cold outreach gets delivered successfully. So when we discovered a company that solves this problem, we decided to buy it. Mailshake has officially acquired Warm Up Your Email to help our users stay out of spam and make sure emails land in the inbox …
Weekly content on sales and marketing strategy, tactics, tools, and templates. Delivered to your inbox once a week.