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What’s the Buyer’s Journey? Definition, Stages, and Examples

Your buyers don’t just turn up at your door with money in hand ready to buy your product. Instead, they go on a (sometimes complicated) journey that eventually leads to them making a purchase. Understanding the buyer’s journey is a great way to make your sales process more efficient while also improving the customer experience. …

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The Cold Email Masterclass

8 Practical lessons to make you an expert cold emailer.

8 emails with advanced tips, templates, and tools to help you:

  • Build more targeted lists
  • Find the best emails more quickly
  • Write copy that drives opens and replies
  • Analyze, optimize, and scale your outreach
Inbound vs. Outbound Sales

Inbound vs. Outbound Sales: What’s the Difference?

What’s the right sales strategy for your company? While inbound sales strategies are known for being cost-effective and relatively easy to scale, outbound sales campaigns are a powerful way to build customer relationships and close the deal. Which strategy should you choose? Both approaches have their pros and cons and are effective tools to help …

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Ways to Build a Winning Sales Culture

8 Ways to Build a Winning Sales Culture in Any Company

Every sales function wants to smash its revenue targets. Yet according to Salesforce, just 24% of sales teams are “high performers” that have significantly increased revenue year-on-year. Of the rest, 69% are “moderate performers” – those that have maintained or somewhat increased revenue – and 7% are underperforming. Want to move from those bottom two …

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