Cold Email Academy

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Writing Emails


Many marketers pay little to no attention to the “from” element of their emails, but that’s a huge mistake. It’s the first thing recipients see, and it has a big impact on how they’ll respond.


Because we want to communicate with people, not bots or businesses.

Create emails that look like they’re being sent by an individual, not a company. You can be an individual at a company, but that human element is vital.

Learn more about the importance of the “from” element in emails and how to leverage it correctly, in the video above.


Subject Lines

Email subject lines are one of the most important elements of cold emails. They can even be deal-breakers – right?

Well, not necessarily. The emphasis put on them by marketers and other experts can certainly make it seem that way, but they might not be as important as you think.

That said, they do influence open rates, so you shouldn’t overlook them entirely, either.

Here are a few best practices to keep in mind when writing effective subject lines for cold emails:

  • Keep it short and sweet.
  • Avoid using prospects’ first names. This can be effective in ecommerce, but B2B is different.
  • Never, ever try to trick recipients with a “bait and switch”.

Learn more about writing subject lines that get emails opened in a few minutes flat by watching our video above.



Stressing about what to put in the body of a cold email? Simplify things by getting back to basics.

Start with your intent. What do you want recipients to do as a result of reading your email? Understanding this will make it much easier to write both your email and your subject line.

But don’t stop there. You also need to think about what salutation to use, how long the body of the email should be and what it should contain, when to include a CTA and how to frame it, and what to include in your signature.

There are also some best practices that should be followed, without fail. Be benefit-driven, add value, and never exceed three sentences per paragraph. Don’t forget about the footer, either. It’s often overlooked (or forgotten entirely), but it’s a great place to include further personalization, another reason to buy, or an extra CTA.

For more on what you should (and shouldn’t) include in the body of a cold email, take a few minutes to watch our video from outreach expert Nate Wright, above.