A successful business is never satisfied. Good enough? Average? Head above water? Those are fine for the “others.” The name of the game is growth. Profitability is obviously important, but long-term profitability cannot happen without growth. What’s worse, “just” being profitable may end up hurting you in a variety of ways down the road. You …

We (LeadFuze) have partnered with Sujan and Mailshake for a while. Now, we’re officially integrated with their awesome email tool. This blog post provides a way to visually share what that means for you. Throughout the post, I’ll show how to get the most from LeadFuze + Mailshake when it comes to sales. You may …

AIDA stands for Attention, Interest, Desire and Action. It’s a marketing model based on the stages consumers go through when making a purchasing decision. Attention – The consumer becomes aware of the product. Interest – They learn something about the product that piques their interest. Desire – They start to think seriously about buying that …

A good product idea can conquer the world, right? If only it were that easy. What seems like a slam dunk to you might be DOA with the only group that matters: your potential customers. If it doesn’t resonate with them, nothing else matters. Your product will fail. But don’t let that scare you, as …

One question about cold email that I get a lot is how to automate it. You can easily spin up a cold email outreach campaign by following the three-step process outlined below. 1 Identify Lead Buckets Lead buckets are places where you can point your virtual assistant at to pull lists of names and companies …