Next Thursday, April 2nd, Wendy is hosting an online training session on how to use cold calling to book more qualified sales appointments. In the session, Wendy will discuss common mistakes to avoid when setting appointments, qualifying leads, overcoming objections, and will share her #1 secret to getting your prospect’s attention and engagement. Super actionable tips you …

Salespeople tend to be naturally bullish. In such a high-pressure game, it’s practically a requirement. Yet research shows that this self-confidence is often misplaced. In fact, only a quarter of salespeople exceeded their quota last year. That’s a pretty worrying statistic given the vital role that sales teams play in driving business growth. What does …

Deliverability is a huge issue for those of us who send cold emails. The big question is: how can we avoid getting caught in spam filters and destroying the reputation of our domains? This is an especially tricky question when the algorithms and rules behind spam filters are constantly evolving. I sat down with Julia …

Personalization has been a hot topic among sales reps and marketers for a while now, particularly in the B2C world. But – as we all know – where B2C goes, B2B follows. I recently spoke to Jack Reamer, B2B Lead Gen expert from Emails That Sell, to find out what personalization means for cold emailers …

Email marketing works. But that doesn’t mean it’s easy. In fact, without the proper strategy and process, it’s hard. How hard? Well, the average person receives 126 business emails a day. With email open rates typically ranging from 15-25%, that means only around 30 of those emails will ever be opened. To make sure your …