Editor’s note: this is a guest post from GlockApps, a tool we use personally and recommend to all Mailshake customers to check and improve deliverability of their cold emails. Before you can even worry about making sure your emails are read, you need to make sure they actually make it into your readers’ inboxes. Email …

If the thought of writing a follow-up email makes you feel a little uncomfortable, you’re not alone. Our instincts tell us that if someone hasn’t replied to our first email, they’re not interested, and that they’re not going to like it if we bother them again. Unfortunately in this case, our instincts are often wrong. …

Though email is still one of the most effective forms of marketing out there, you should be aware that using email marketing – especially in cold outreach – comes with certain responsibilities. If you are based in Europe, you are probably already acutely aware of this. The General Data Protection Regulation (GDPR) is a legal …

Before I show you my favorite outbound hack of all time… …Let’s take a quick “Sales Quiz”: Imagine you’re selling burgers at your newly-opened a hamburger stand. Question: What’s the single best advantage you can have to increase sales? Lowest prices in town Hundreds of 5-star reviews online Ideal location Fast, friendly service A starving …

Think how long it takes you to write and send 100 cold emails. Unless you’re using some sort of email automation software, I’m guessing it takes you a while. Now, think about how many responses you’re likely to get from those 100 emails. Is it ten? Five? Three? Seems like a lot of effort for …