Have you ever been in the middle of writing an email and stopped to wonder if you’re being too casual? Whether you’re a salesperson composing a formal email, sending a professional inquiry, or working with a new client, there are a few best practices to follow if you want to get results. How to write …

Companies that want to send cold emails with Mailshake, this blog post is for you. The cold emailing game has changed. Gone are the days when cold emails were sent with no follow-up and without any expectation of a reply. The new cold email is about building relationships, not just sending out random spam messages. …

If the thought of writing a follow-up email makes you feel a little uncomfortable, you’re not alone. Our instincts tell us that if someone hasn’t replied to our first email, they’re not interested, and that they’re not going to like it if we bother them again. Unfortunately, in this case, our instincts are often wrong. …

Whether you’re sending an email to someone in your organization, a hiring manager, a marketing agency, or as part of a cold email campaign, formatting matters. Not only is it important to come off as professional, but the email also needs to be easy to read and get the point across in a clear, concise …

Artificial intelligence is a huge buzzword at the moment. Whatever industry you’re in, you’re bound to have heard stories about how technology like AI writers are going to revolutionize everything, and it’s likely you might have met these stories with a fair bit of skepticism. Indeed, AI is still a developing technology, and it still …