Category cold email

Outreach.io Review, Competitors, and Alternatives
Outreach is a sales engagement platform that’s designed to help businesses and sales teams close deals quicker, more consistently, and more predictably. The company was founded in 2011 and is currently based in Seattle. As the name implies, it’s a tool that primarily aims to improve outbound sales efforts, aka sales outreach, by facilitating faster …

How to Run an Outreach Campaign That Uses Content to Generate Leads for Your Agency
Most businesses create content for their blog to generate leads and turn those leads into customers. While inbound marketing is effective, it takes time to generate results. As someone involved in SEO, I can testify just how much time and effort it takes to see results. If you’re involved in sales, SEO can feel like …

Cold Email Case Study: 97% More Appointments After 1 A/B Test (w/ Templates)
This case study breaks down how we doubled the cold email results for a business broker (and longtime MailShake customer) after a single A/B test. You’re going to see how we helped Robert Allen of Acme Advisors & Brokers turn a few “negative replies” into a campaign that landed multiple appointments per day thanks to …

6 Ways to Improve Outreach Impact During COVID-19
Many recent observations suggest that, in our current turbulent climate, successful sales outreach has to strike an appropriate balance between tone, timing, and overall value. While it’s still important to examine traditional qualifiers such as buyer profile and stage, it’s clear that these unusual times require a heightened sensitivity when reaching out to potential buyers. …

How to Build Your First Automated Email Sales Funnel
If you are looking to build or grow your business online, there is a good chance you’ve heard of email sales funnels. After all, email is one of the most effective methods of communicating with nearly 4.1 billion users. What you might not know is what the heck an email sales funnel is — or …