If the thought of writing a follow-up email makes you feel a little uncomfortable, you’re not alone. Our instincts tell us that if someone hasn’t replied to our first email, they’re not interested, and that they’re not going to like it if we bother them again. Unfortunately in this case, our instincts are often wrong. …

There is nothing more important than being able to clearly and concisely communicate your message to your customers. Well, except for one thing: being able to communicate your message in an effective way. Many business owners and sales professionals treat cold emailing and LinkedIn messaging in the same way. They copy and paste their cold …

Outreach is a sales engagement platform that’s designed to help businesses and sales teams close deals quicker, more consistently, and more predictably. The company was founded in 2011 and is currently based in Seattle. As the name implies, it’s a tool that primarily aims to improve outbound sales efforts, aka sales outreach, by facilitating faster …

Most businesses create content for their blog to generate leads and turn those leads into customers. While inbound marketing is effective, it takes time to generate results. As someone involved in SEO, I can testify just how much time and effort it takes to see results. If you’re involved in sales, SEO can feel like …

This case study breaks down how we doubled the cold email results for a business broker (and longtime MailShake customer) after a single A/B test. You’re going to see how we helped Robert Allen of Acme Advisors & Brokers turn a few “negative replies” into a campaign that landed multiple appointments per day thanks to …