Many recent observations suggest that, in our current turbulent climate, successful sales outreach has to strike an appropriate balance between tone, timing, and overall value. While it’s still important to examine traditional qualifiers such as buyer profile and stage, it’s clear that these unusual times require a heightened sensitivity when reaching out to potential buyers. …

If you are looking to build or grow your business online, there is a good chance you’ve heard of email sales funnels. After all, email is one of the most effective methods of communicating with nearly 4.1 billion users. What you might not know is what the heck an email sales funnel is — or …

Writing effective sales prospecting email templates takes serious practice. You’ve got to be interesting enough to get recipients’ attention, convincing enough to hold that attention long enough to get them to read your entire pitch, and thoughtful enough to come across like you have their best interests in mind. And you’ve got to do all …

Cold outreach is typically used to target a relatively small number of high-value potential clients. People who have an important role in the workplace are generally very busy. On average, American workers receive over 120 emails a day. This number is probably much higher for most decision-makers and CEOs. The tricky part of your cold …

If the thought of writing a follow-up email makes you feel a little uncomfortable, you’re not alone. Our instincts tell us that if someone hasn’t replied to our first email, they’re not interested, and that they’re not going to like it if we bother them again. Unfortunately in this case, our instincts are often wrong. …