Marketing, like most other disciplines, has evolved significantly over the past several decades. Back in the ’70s and ‘80s, just about everything was done by hand, and important documents were stored in large filing cabinets. Computers were only starting to become widespread. We’ve come a long way in 40-50 years, and things are still changing …

These days, running a lean marketing agency is more important than ever. This means putting employees and clients at the center of your agency’s strategy to develop a better service offering. Running a lean agency also requires focusing on where the work is actually happening and making it easier to unleash your team’s creativity. In …

Digital marketing agencies face a lot of challenges. You have to manage your team’s workload, retain employees and clients, onboard new talent, maintain effective communications, and develop new services and processes – and that’s before you even start worrying about what your competition is doing. But despite all those issues, one challenge stands above the …

Client referrals are the number one source of new business for digital agencies – 55% of agencies cite referrals as their top acquisition channel. That’s almost three times higher than the second-biggest source, online advertising. Of course, referrals shouldn’t be your only channel for winning more clients, but it’s clearly effective. If you don’t have …

Sales is never easy – but it’s much harder in crowded marketplaces. Unfortunately, as far as agencies are concerned, the market is pretty much as crowded as it gets, with close to 14,000 agencies in the US alone. That means even if you focus on a small niche and offer a highly specific service, there …