Today’s marketing landscape is run by data. But to make any sense of that data, you need to make sure you understand where it’s coming from. Enter marketing attribution. Marketing attribution helps marketers understand where their conversions are coming from and how to use that info to make better decisions. What is Marketing Attribution? Marketing …

We tend to associate cold outreach with lead generation. As a marketing company specializing in industrial engineering has demonstrated, though, Mailshake can also be a vital tool for your SEO strategy. With an intelligent link-building campaign, this company has taken its monthly blog traffic from the low thousands to over 20,000 a month in just …