It’s no secret: Senior executives and managers that hold decision-making power are busy. If you’re doing cold email and cold calling, sending business meeting request emails, or otherwise trying to pitch these prospects unannounced, it’s easy for these people to use their busy schedule as an excuse to brush you off before you’ve had a …

It’s no secret that cold email templates can make you more efficient at sending cold email campaigns… with a caveat. Templates should be used as a starting point to help speed up the process of sending cold emails, but there’s a balance to be struck between sending an entirely templated campaign (never a good idea) …

Writing effective sales prospecting email templates takes serious practice. You’ve got to be interesting enough to get recipients’ attention, convincing enough to hold that attention long enough to get them to read your entire pitch, and thoughtful enough to come across like you have their best interests in mind. And you’ve got to do all …

An all-too-common mistake when sending sales emails (or any kind of outreach email) is to overlook the follow-up. All the emphasis gets put on sending a great initial email, while the sales follow-up emails become little more than a box-ticking exercise. That’s a huge oversight, since research has shown time and again that most sales …

You’ve met someone interesting at an event. You’re excited about the possibility of working together, but with everything else that’s going on at the event, you forget to follow up. A week later, you finally fish their business card out of your briefcase. Is it too late to follow up? Rather than letting great networking …