Starting an online business from scratch is always difficult. It was the same for me, even though I had previous knowledge in internet marketing. You have an idea, you create a great website with fantastic content, and then…nothing happens. After searching through the internet, you discover that you missed a step: building links to your …

Now that we’re hip-deep in the Technology Age, one would think that every industry would be taking advantage of the wondrous and amazing developments in automation. While the percentage of businesses who don’t use marketing automation at all has declined from 18% to 12% since 2016, only 2% exploit the full potential of marketing software …

Link building outreach is being influenced by the ever-changing digital marketing industry. Is your link building outreach campaign taking into account these changes? The overall trend is obvious: Links are still crucial for online visibility, yet they are getting harder to get. Hence link building outreach is becoming more sophisticated and follow-up tactics are getting …

In my experience, there is no consistently effective and scalable way to promote content or earn white-hat links that doesn’t rely heavily on email outreach. The reason for this is threefold: Content promotion inherently relies on tapping other people’s audiences, whether it’s their email list, social following, or online community. You can only access other …

Book marketing is a strange, undocumented world. There is a wealth of information on every other part of writing and publishing: There are roughly 1 billion services offering writing prompts and courses that will teach you how to write a business book. If the actual writing of your book is the issue, you can just hire a ghostwriter from …