High traffic is not synonymous with high conversion rates. This is a painful truth that many content marketers learn the hard way. Just to be clear, high traffic is not bad in itself. Except, if you own a SaaS business, what you need is a large number of users. Not just high traffic. Paystand is …

Sales is never easy – but it’s much harder in crowded marketplaces. Unfortunately, as far as agencies are concerned, the market is pretty much as crowded as it gets, with close to 14,000 agencies in the US alone. That means even if you focus on a small niche and offer a highly specific service, there …

As marketers, we work in a fast-moving industry. We need to be ahead of the curve on so many things, from new tools and platforms, to algorithmic changes and best practices. On top of that, we need to stay up to date with what’s happening in our clients’ industries. How else can we claim to …

Webinars have never been more popular. In the year ending April 2020, ON24 reported a 167% increase in webinars run on its platform. Why are they in such high demand? For starters, they’re a great way to showcase your expertise and educate your audience. Secondly, they deliver real results, with 73% of B2B marketers and …

Most businesses create content for their blog to generate leads and turn those leads into customers. While inbound marketing is effective, it takes time to generate results. As someone involved in SEO, I can testify just how much time and effort it takes to see results. If you’re involved in sales, SEO can feel like …