Let’s be frank: getting people to pay attention to your ads is an incredible challenge. There is simply so much content assaulting everyone each and every waking moment of the day. It all turns into a blur. But there are still a few things that will catch people’s attention and make them take a second …

The internet is oversaturated with content. Everywhere you look, there’s another brand trying to vye for your attention. Out of all the mediums available to marketers, video has a distinct advantage: its use of motion immediately catches your eye (and if your sound is on, your ears) in a way that other mediums can’t. In …

High traffic is not synonymous with high conversion rates. This is a painful truth that many content marketers learn the hard way. Just to be clear, high traffic is not bad in itself. Except, if you own a SaaS business, what you need is a large number of users. Not just high traffic. Paystand is …

In my experience, there is no consistently effective and scalable way for link building that doesn’t rely heavily on email outreach. The reason for this is threefold: Content promotion inherently relies on tapping other people’s audiences, whether it’s their email list, social following, or online community. You can only access other people’s audiences with their …

Sales is never easy – but it’s much harder in crowded marketplaces. Unfortunately, as far as agencies are concerned, the market is pretty much as crowded as it gets, with close to 14,000 agencies in the US alone. That means even if you focus on a small niche and offer a highly specific service, there …