Now that we’re hip-deep in the Technology Age, one would think that every industry would be taking advantage of the wondrous and amazing developments in automation. While the percentage of businesses who don’t use marketing automation at all has declined from 18% to 12% since 2016, only 2% exploit the full potential of marketing software …

Link building outreach is being influenced by the ever-changing digital marketing industry. Is your link building outreach campaign taking into account these changes? The overall trend is obvious: Links are still crucial for online visibility, yet they are getting harder to get. Hence link building outreach is becoming more sophisticated and follow-up tactics are getting …

Lead generation is critical to businesses of all shapes and sizes. It’s vital for companies to be able to identify prospective customers and clients and secure their business. It’s the only way they can survive, grow, and thrive. Equally as important is a strong SEO strategy. A strong SEO strategy will help your business stay …

In my experience, there is no consistently effective and scalable way to promote content or earn white-hat links that doesn’t rely heavily on email outreach. The reason for this is threefold: Content promotion inherently relies on tapping other people’s audiences, whether it’s their email list, social following, or online community. You can only access other …

Business is all about relationships: relationships with your customers, employees, manufacturers, distributors, influencers, and even your competition. You cultivate and develop those relationships through a wide variety of channels, such as social media, live events, paid advertising, and both cold and warm email. But you not only have to maintain those existing connections, you also …