Book More Meetings with Cold Outreach in 2026

Sujan Patel is the founder of Mailshake, a sales engagement software used by 38,000 sales and marketing professionals. He has over 15 years of marketing experience and has led the digital marketing strategy for companies like Salesforce, Mint, Intuit and many other Fortune 500 caliber companies.
  • February 15, 2026

Chris makes cold outreach and booking meetings simple for SDR teams at SaaS B2B businesses through his company Flexprts. He teaches sales professionals the skills they need to help their organizations scale beyond $50M+ ARR through his signature training programs and bootcamps. On the show today, Chris shares his strategies for booking more meetings through cold outreach.

Key highlights from the episode include:

  • Why cold email campaigns fail
  • How to write cold emails that convert
  • The biggest mistake you are making in your cold email campaigns
  • Choosing your targets for cold outreach

If you want to learn all things cold email from Chris Ritson, tune in below:

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