“It’s not just the platform, it’s the community: the tutorials, the training, that put together with the platform has been a game-changer for me.” Email is nearly 40x more effective at new customer acquisition than Facebook or Twitter. And the best part is that cold email works for nearly every business and industry — even …

Marketing, like most other disciplines, has evolved significantly over the past several decades. Back in the ’70s and ‘80s, just about everything was done by hand, and important documents were stored in large filing cabinets. Computers were only starting to become widespread. We’ve come a long way in 40-50 years, and things are still changing …

These days, running a lean marketing agency is more important than ever. This means putting employees and clients at the center of your agency’s strategy to develop a better service offering. Running a lean agency also requires focusing on where the work is actually happening and making it easier to unleash your team’s creativity. In …

Given the wealth of sales and marketing tools and tactics available to startups today, it’s easy to overlook the effectiveness of attending conferences as a means to: Promote your brand Generate new leads Network with your peers Learn from thought leaders Attending a conference can be expensive. As well as the costs of attending and …

We recently spoke with Stephen Pappas, Panviva’s CMO and Head of US Operations, about his passion for all things CX on his aptly titled podcast: The Science of CX. The weekly podcast aims to better equip the millions of businesses out there in need of a competitive advantage via CX. With the advice of Pappas …