Every sales function wants to smash its revenue targets. Yet according to Salesforce, just 24% of sales teams are “high performers” that have significantly increased revenue year-on-year. Of the rest, 69% are “moderate performers” – those that have maintained or somewhat increased revenue – and 7% are underperforming. Want to move from those bottom two …

Customers constantly ask us how to warm up their email so cold outreach gets delivered successfully. So when we discovered a company that solves this problem, we decided to buy it. Mailshake has officially acquired Warm Up Your Email to help our users stay out of spam and make sure emails land in the inbox …

Today’s marketing landscape is run by data. But to make any sense of that data, you need to make sure you understand where it’s coming from. Enter marketing attribution. Marketing attribution helps marketers understand where their conversions are coming from and how to use that info to make better decisions. What is Marketing Attribution? Marketing …

Sales reps only spend about 34% of their time actually selling. More than half of their time goes to performing tasks that can easily be automated with sales productivity tools, like writing emails, data entry, scheduling, and prospecting. Here are the 20 best sales productivity tools for 2021—let your sales team focus on what they …

Managing and leading salespeople to perform well is a big challenge. But what if almost all of your sales reps hit their numbers consistently? Research from CSO Insights shows that 94% of reps meet their quotas with great sales coaching. In this article, we will discuss what sales coaching is and how to apply it …