Email marketing works. But that doesn’t mean it’s easy. In fact, without the proper strategy and process, it’s hard. How hard? Well, the average person receives 126 business emails a day. With email open rates typically ranging from 15-25%, that means only around 30 of those emails will ever be opened. To make sure your …

The inception of modern email was both exciting and problematic. We don’t have to tell you the kind of positive impact email has had on society, but it came with a lot of security risks as well. Email in the early days had limited mechanisms to support security and sender verification. Practically all viruses, spam, …

Social selling is no longer simply an option for salespeople – it’s a necessity. Social media has now taken over almost all aspects of our lives, from catching up with friends to tracking health, and purchasing – even in a B2B context – is no exception. 90% of top-performing salespeople now use social media as …

The concept of an ideal customer profile (ICP) has a lot of noise around it right now. From the varying definitions of what an ICP really is to mixing ICP up with persona profiling, a lot of brands are getting it wrong – and this can have a dramatic impact on their bottom line. I …

Established in July 2015, Multirisco is striving to become Brazil’s largest insurance consultancy platform. Their mission? Naturally, they aim to contribute to the success and business strength of their partners and customers. Most importantly, they do this in a sustainable manner, while staying true to their principles of transparency, agility, friendliness, and social responsibility. But …