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Entries Written Sujan Patel

How to Run a Story-Based Demo

Once you’ve booked a product demo call with a prospect, it’s tempting to mentally chalk it up as a done deal. But there’s still a lot that can go wrong. It’s highly unlikely that you’ll persuade your prospect to sign on the dotted line if your product demo is un-engaging, vague, or generic. That might …

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How to Write a Follow-up Email After No Response

If the thought of writing a follow-up email makes you feel a little uncomfortable, you’re not alone. Our instincts tell us that if someone hasn’t replied to our first email, they’re not interested, and that they’re not going to like it if we bother them again. Unfortunately in this case, our instincts are often wrong. …

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