Best Cold Email Tools for Sales in 2025
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In 2025, the number of touchpoints it can take to actually hear back from a single cold prospect can start at 20 and go all the way up to 50. This is three or four times higher than the time you’d spend on warm inbound leads, which only need 5 to 12 touches.
That means you need to adapt your prospecting to the person you’re emailing, their buying stage, and your relationship with them. If you’re doing manual outreach, you simply can’t keep up with that.
Scalable cold email can help you cross this bridge, personalize at scale, track what’s actually working, and spend more time prospecting than chasing replies. But which tools do you use? We’ve compiled the 10 best tools for keeping your pipeline active and on track.
What Sales Teams Need in a Cold Email Tool
The right cold email tool takes grunt work off the table and helps you move deals forward. Here’s what to look for:
- Sales CRM integration. Sales teams live in Salesforce, HubSpot, or Zoho. When your email tool plugs in directly, you cut down on double work and missed data.
- Multi-step sequences and A/B testing. Tools with customizable sequences plus A/B testing (because you need to know what works and what doesn’t to send at scale) give you the best shot at connecting.
- Analytics tied to deals closed. If you can’t tie activity back to quota, you’re flying blind. Your sales cold email tools should have dashboards that show which campaigns actually turn into meetings, opportunities, and closed-won deals.
- High deliverability. Sales is a numbers game, but the numbers don’t matter if your emails go to spam. Look for a tool with domain warm-up, spam filter testing, and smart sending schedules to make sure your reps’ hard work actually lands in front of prospects.
- Messaging alignment. Inconsistent messaging means buyers get three different stories from three different reps, which kills trust. A tool that gives your team access to shared templates, approved sequences, and content libraries keeps everyone on-brand.
Top 10 Cold Email Tools for Sales
Here are the top 10 best cold email tools for sales professionals:
1. Mailshake
G2 rating: 4.7 (338 reviews)
Capterra rating: 4.6 (135 reviews)
What makes Mailshake stand out for sales teams is the way it handles cadence and personalization at scale. You can mix email with LinkedIn touches and even phone calls, but the prospect still feels like they’re getting a 1:1 conversation.
That balance between automation and authenticity is where sales teams usually struggle, and it’s exactly what Mailshake helps smooth out. Here are some other features that sales teams will find useful when running cold outreach at scale:
- Automated follow-up scheduling
- Built-in phone dialer for direct calls
- LinkedIn outreach alongside email cadences
- Lead database to discover new prospects
- A/B testing for email performance
- AI-powered email writer for quick drafts
Mailshake keeps its pricing pretty straightforward, with three tiers depending on how heavy your outreach is. The Starter plan comes in at $29/month, the Email Outreach plan starts at $49/month, and the Sales Engagement plan starts at $99/month.
One thing to note: each user only gets one connected email account, so if you’re managing multiple addresses, you’ll need separate seats.
2. Outreach
G2 rating: 4.3 (3,499 reviews)
Capterra rating: 4.4 (307 reviews)
Outreach.io is one of the most established sales engagement platforms on the market, built to give medium and enterprise sales teams a central hub for their outbound sales. But what sets Outreach apart is the breadth of the platform.
Beyond multi-step sequences, you get conversation intelligence with real-time AI coaching (through its virtual assistant Kaia), pipeline management that flags at-risk deals, and forecasting tools that show where coverage gaps exist.
For managers, that translates into tighter control of revenue projections, while SDRs and AEs get clear workflows that cut down on admin.
Here are some of the features sales teams rely on most:
- Multi-channel sales engagement with email, phone, and calendar tools
- AI-powered conversation intelligence (Kaia) with live call transcription, coaching cues, and action items
- Predictive pipeline management and deal insights to spot winnable vs. at-risk opportunities
- Detailed analytics and reporting dashboards tied to CRM data
- Sequence templates with easy cloning and customization
- Task Flow and Chrome extension to prioritize and execute work without switching tabs
Outreach doesn’t list rates publicly, but most teams can expect to pay around $100 to $160+ per user per month, billed annually.
3. Apollo.io
G2 rating: 4.7/5 (9,125 reviews)
Capterra rating: 4.5/5 (380 reviews)
Apollo.io is built for sales teams that want to manage prospecting, outreach, and pipeline management from one platform. Its strength lies in the massive B2B database and the ability to run multichannel sequences across email, LinkedIn, and calls.
Here’s what Apollo does for sales teams:
- Targeted prospecting. Pin filters, search by engagement activity, job role, or company info, and build lists that match your ideal customer profile.
- Automated CRM enrichment. Keeps your CRM up-to-date automatically—removes duplicates, fills data gaps, and tracks job changes.
- Multichannel outreach. Run email, LinkedIn, and cold-call sequences from one dashboard.
You can choose a plan that fits your budget, starting at $59/user/month for the Basic plan, $99 for Professional, and $149 for the all-inclusive Organization tier.
4. Reply.io
G2 rating: 4.6/5 (1,486 reviews)
Capterra rating: 4.6/5 (96 reviews)
Reply.io is built for sales reps who need to run outreach across more than just email. It automates prospecting and follow-ups across email, LinkedIn, SMS, WhatsApp, and even phone calls, so you can manage your pipeline from one place.
Its AI assistant, Jason, is especially useful for LinkedIn: it builds sequences for you, sends connection requests, and even drafts replies so you don’t lose momentum with prospects. Here’s what makes it even better:
- 86M+ contact database to help you find prospects that match your ICP.
- Advanced deliverability that includes spam-word analysis
- Dashboards for every channel
Email plans start at $49/user/month, Multichannel access starts at $89/user/month, and Jason AI SDR starts at $500/month.
5. Instantly.ai
G2 rating: 4.8/5 (3,802 reviews)
Instantly is a cold email sending tool that takes the manual hassle out of reputation management, so your reps can send confidently without worrying about hitting spam filters. But what makes Instantly stand out is its Lead Finder.
Instead of plugging into third-party tools, it verifies leads directly, giving sales teams more accurate data to work with. You can filter searches by job title, industry, revenue, geography, or keywords like “agency,” and then feed those leads straight into ongoing campaigns.
Here are some other features sales teams will appreciate:
- Unlimited email accounts with inbox rotation
- Unibox for managing replies across multiple accounts
- Campaign automation with A/Z testing (more flexible than A/B)
- Templates and AI prompts for quick personalization
- Built-in CRM for deal tracking and workflows
Pricing is competitive compared to older players. Instantly’s entry-level Growth plan starts at $37/month, followed by Hypergrowth at $97/month and Light Speed at $358/month.
6. Lemlist
G2 rating: 4.5/5 (265 reviews)
Capterra rating: 4.6/5 (388 reviews)
Lemlist is a full sales engagement platform where you can run multichannel campaigns, personalize at scale, and keep deliverability strong.
What makes Lemlist especially strong for sales teams is the features that cut down on manual prospecting and help you personalize faster without losing quality:
- 450M+ verified contacts and 63M companies to help you filter and enrich your ICP in minutes
- AI-built sequences that let Lemlist generate complete multichannel campaigns
- Personalization at scale
- Behavior-based triggers that automate next steps for you
- Lemwarm deliverability that warms up new accounts automatically
- Unified inbox that lets you see LinkedIn replies, cold email responses, and calls in one view
Pricing starts at $69 per month for the Email Pro plan, with multichannel campaigns available at $99 per month, and custom enterprise plans available for larger teams.
7. Saleshandy
G2 rating: 4.6/5 (659 reviews)
Capterra rating: 4.5/5 (125 reviews)
Saleshandy is a cold email platform built for sales teams who want to spend less time managing tools and more time closing deals. It helps salespeople automate outreach, find verified leads, and track engagement, all from one place.
Here are three features that make it stand out:
- AI-Powered email sequences. Saleshandy’s AI Sequence Copilot generates multi-step, personalized sequences in a few clicks. You define your ICP, messaging, and goals, and it produces ready-to-send campaigns.
- Verified Lead Finder (700M+ Contacts). It gives access to over 700 million contacts and 60 million companies, including verified emails and phone numbers. You can push leads directly into sequences without manual import.
- Email deliverability tools. Saleshandy protects your campaigns with auto-warmup, sender rotation, spam-word detection, and real-time bounce monitoring. Your outreach lands where it should.
Saleshandy offers flexible pricing for sales teams of all sizes, starting with Outreach Starter at around $25 per user/month, Outreach Pro at $74 per user/month, and Outreach Scale at $149 per user/month.
8. Snov.io
G2 rating: 4.5/5 (456 reviews)
Capterra rating: 4.5/5 (215 reviews)
Snov.io positions is an all-in-one tool for cold outreach, with lead generation, email verification, and drip campaigns bundled into a single platform. This means you won’t have to piece together three or four different apps to build and clean lists, sequence outreach, and track engagement.
The strongest part of Snov.io is its data hygiene. The built-in email verifier reduces bounce rates and protects sender reputation, which is critical if your team sends high volumes of outreach.
On top of that, the Chrome extension and lead database make it easy to grab new contacts from LinkedIn or company sites, then plug them directly into a drip campaign. It’s not the largest database on the market, but the ability to find, verify, and reach out from a single dashboard keeps the process efficient.
Here are some standout features for sales teams:
- Bulk email verification to keep lists clean and deliverability high
- Automated drip campaigns with personalization and scheduling
- Real-time tracking for opens and clicks
Snov.io offers a free plan with 150 credits/month, and paid plans starting at $39/month for 1,000 credits (Starter), $99-$738/month for 5,000-100,000 credits (Pro), and custom pricing for enterprises (Ultra).
9. Woodpecker
G2 rating: 4.5/5 (95 reviews)
Capterra rating: 4.5/5 (33 reviews)
Woodpecker is one of those tools that just feels intuitive from the start. The interface is clean, the onboarding is simple, and it doesn’t take long before you’re running multi-step campaigns that look and feel like they came from a human sender.
Where Woodpecker shines is in its automation. Follow-ups happen in the same thread; you can add up to 11 touchpoints, and everything adjusts automatically if a prospect replies. What makes it a great all-in-one tool includes:
- Advanced A/B testing with up to 5 variations per email
- Bounce Shield, free email warm-up, and recovery mode
- Integrates with Gmail, Outlook, and most IMAP providers in seconds
- Analytics that track opens, replies, click-throughs, and sentiment
Plans start at $29/month for 500 prospects, with scaling tiers that can get pricey if you need high volume. The platform does offer a free trial with 50 prospects/month.
10. Mixmax
G2 rating: 4.6/5 (1,434 reviews)
Capterra rating: 4.6/5 (235 reviews)
Mixmax is a Gmail-first sales engagement platform that’s especially popular with small to mid-sized teams who live in their inbox. Sales reps can send proposals, follow up with prospects, or sequence outreach without ever leaving their email client.
What makes Mixmax stand out is how lightweight but powerful it feels.
While some platforms push you into a complex dashboard, Mixmax gives you the core functionality right where you already work. That means reps can send a sequence, drop in a poll, or check open rates in a few clicks, no steep learning curve required.
Managers also get analytics dashboards and reporting to see how well those efforts convert. Here are some of Mixmax’s most useful features:
- Real-time email tracking with device and location insights
- Calendar sharing to book meetings without back-and-forth
- In-email polls and surveys to capture quick responses
- Automated email sequences with conditional logic
- Templates and reminders for repeat outreach
Pricing starts with a freemium version that covers basics like tracking and reminders. Paid plans start around $29–$65 per user per month.
Final Words
Sending more emails won’t fix a pipeline if the right prospects never see them, or replies get lost in the shuffle. That’s why the tools you choose matter just as much as your messaging.
The best platforms give you a clear view of every sequence, make follow-ups effortless, and help your team know exactly which campaigns turn into meetings and deals. Automation doesn’t feel cold here; it keeps the process smooth so reps can focus on relationships, not busywork. Try Mailshake today.
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