Leveraging AI in Outbound Sales

Sujan Patel is the founder of Mailshake, a sales engagement software used by 38,000 sales and marketing professionals. He has over 15 years of marketing experience and has led the digital marketing strategy for companies like Salesforce, Mint, Intuit and many other Fortune 500 caliber companies.
  • August 12, 2024

Eric is a direct response outbound lead generation expert. He leverages cold email to build predictable revenue pipelines for my clients. He leverages over 20 databases to merge Firmographic, Technographic, and Persona data to build highly targeted playbooks with my clients. Eric believes we need to arm sales teams with the knowledge of their total Target Addressable Market and teach them how to score that Market for which companies have the most pain and need their solution.

Key Highlights from the episode include:

  • Does AI work for outbound sales?
  • How to use AI in cold email
  • Stop using AI to write your cold emails
  • Follow this rule when using AI for cold email

If you want to watch the episode with Eric, then tune in below:

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