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Leveraging AI in Outbound Sales

Sujan Patel

Sujan Patel is the founder of Mailshake, a sales engagement software used by 38,000 sales and marketing professionals. He has over 15 years of marketing experience and has led the digital marketing strategy for companies like Salesforce, Mint, Intuit and many other Fortune 500 caliber companies.

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• January 12, 2026

Eric is a direct response outbound lead generation expert who uses cold email to build predictable revenue pipelines for his clients. He draws on more than 20 databases, combining firmographic, technographic, and persona data to create highly targeted playbooks. Eric believes sales teams need a clear understanding of their total addressable market—and a reliable way to score it based on which companies feel the most pain and are most likely to need their solution.

Key highlights from the episode include:

• Does AI work for outbound sales in 2026?
• How to use AI in cold email
• Why you should stop using AI to write your cold emails
• The key rule to follow when using AI for cold email

If you want to watch the episode with Eric, tune in below:

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