Getting Referrals from Your Customers
Contents
Only 1% of sales reps ask for referrals, yet 99% of customers say they’d be happy to refer new businesses to services when they’re satisfied. That gap remains a major missed opportunity for almost every business in 2026.
In today’s episode, we’re breaking down how you can build a referral structure into your business and make asking for referrals simple and low-friction. Many sales reps still feel hesitant about making the ask, but the right strategy can significantly improve confidence and strengthen your business prospects.
Timestamps:
[0:01] Intro
[1:00] A huge missed opportunity in most businesses
[2:54] Why you shouldn’t be nervous about asking for referrals
[6:02] Setting up a referral structure in your business
[9:05] Increasing chances of customers making the referral
[12:31] Referral success stories
[15:27] What the top 1 percent of sales reps always do
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