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• How to Leverage LinkedIn Voice Messaging in Your Sales Cadences

How to Leverage LinkedIn Voice Messaging in Your Sales Cadences

Sujan Patel

Sujan Patel is the founder of Mailshake, a sales engagement software used by 38,000 sales and marketing professionals. He has over 15 years of marketing experience and has led the digital marketing strategy for companies like Salesforce, Mint, Intuit and many other Fortune 500 caliber companies.

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• February 19, 2026

Morgan Ingram serves as the director of sales execution and evolution at JBarrows, and is the host of the SDR Chronicles podcast.

As a sales trainer and podcast host, Morgan continues to sit at the forefront of evolving sales development tactics and channels. One underused channel he’s found consistent success with is LinkedIn Voice Messaging.

Morgan spoke with me for the Sales Prospecting Summit about:

• What LinkedIn Voice Messaging is
• How he uses it within his prospecting cadences
• His 10-30-10 framework for structuring messages to improve listen and open rates

Morgan’s approach to LinkedIn Voice Messages has helped him achieve a 20% meetings-booked rate on cold outreach.

Check out the infographic below for the quick-hitters on his process.