LinkedIn Prospecting in 2026 – Top Tips

Sujan Patel is the founder of Mailshake, a sales engagement software used by 38,000 sales and marketing professionals. He has over 15 years of marketing experience and has led the digital marketing strategy for companies like Salesforce, Mint, Intuit and many other Fortune 500 caliber companies.
  • March 22, 2026

On the show today, we’re speaking with Matthew Putnam about LinkedIn prospecting. Matthew works at Thomas.co as Director of Global Sales Development. His team’s mission is to educate companies that are looking to build high-performing teams. Thomas is a team interaction optimization platform (TIO) that transforms organizational performance worldwide by helping individuals gain a deeper understanding of themselves. Outside of his role at Thomas.io, he’s on a mission to support SDRs through his free training platform.

Key highlights from the episode include:

  • Rethinking your LinkedIn prospecting strategy in 2026
  • Improving conversations with LinkedIn prospects
  • Playing the long game with LinkedIn prospecting
  • Connect with these two types of people on LinkedIn

If you want to learn all things LinkedIn from Matthew Putnam, tune in below:

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