Are you embracing data-driven selling?

Sujan Patel is the founder of Mailshake, a sales engagement software used by 38,000 sales and marketing professionals. He has over 15 years of marketing experience and has led the digital marketing strategy for companies like Salesforce, Mint, Intuit and many other Fortune 500 caliber companies.
  • May 8, 2024

By 2025, 60% of B2B sales organizations will use data-driven selling.

If you want to be among these top players, you better start brushing up on your sales data analysis skills from today.

One key element of sales data analysis is data visualization. This is where sales dashboards come in.

Scroll to the end to learn what they are, why you need one, and how to create one. Off you go!

5 Marketing Strategies to Increase Sales

Looking to boost sales? It’s time to level up your game with a killer sales plan.

This piece compiles five key marketing strategies that’ll help send your sales soaring. Here’s a sneak-peak at what the piece covers:

  • How to craft compelling content
  • Harnessing the power of social media marketing
  • Crafting excellent email marketing campaigns
  • Optimizing SEO
  • Third-party content tactics
  • Building a brand story
  • Using paid advertising

As a bonus, you’ll get to read interesting customer behavior statistics and insights to show you why each strategy is important and helpful.

How to Create a Sales Plan: A Complete Guide (Tips + Examples)

A sales strategy sounds great to implement—until you don’t know where to begin.

That’s where a thorough sales plan comes in. And this piece by Salesforce gives you a complete overview of creating one from start to finish.

Here’s what you’ll learn:

  • Why a sales plan is important
  • The four types of sales plans (annual, territory, account, and long-range)
  • A seven-step guide to crafting a sales plan from scratch
  • Detailed examples for each type
  • Five brilliant tips for optimizing your sales plan

If you don’t have time to sift through search results, this blog gives you all the info you need—in one short read.

Sales Lead Management: The Best Tips & Tools in 2024

Are you struggling to turn your sales leads into hard profit? Poor sales lead management might be to blame.

This piece offers a complete guide to sales lead management, along with tips and tools to supercharge your sales pipeline. Here is what this guide contains:

  • Detailed explanation of sales lead management
  • How it can benefit your business
  • The three stages of the lead management process
  • How to generate sales leads
  • Ten tips to manage sales leads
  • Top five lead management software

Whether you’re struggling to keep track of leads or need an innovative solution to enhance lead nurturing, this guide has got you covered.

Building a Sales Team: Create Your Field Sales Force

No sales strategy is good enough without a high-performing team to bring it to life.

But building a team takes more than just hiring a salesperson. This blog by SalesRabbit helps you understand what to focus on when hiring for your sales teams. It covers:

  • What skills to assess for
  • How to invest in onboarding and training
  • Empowering and supporting your team
  • Models to structure your sales team
  • Pillars of every successful sales team

If you’ve been tasked with recruiting top talent for your sales projects, this post will help you succeed.

What Are the 7 Steps in the Sales Process? A Complete Guide

The journey from prospect to customer is the most important in the sales pipeline. This piece by Clari is a treasure trove of tips, tricks, and tactics that’ll help you close deals like a champ.

You’ll learn:

  • Why the sales process matters
  • The seven steps of the sales process
  • How to build rapport with prospects
  • How to make powerhouse pitches
  • The best follow-up strategies

As a bonus, the post compiles interesting sales insights from platforms like HubSpot, along with tips and personalized examples to inspire you.

Being the Best Sales Rep in 2024 – Josh Calcanis

If learning through video suits you better, don’t miss out on the latest episode of Shake Sales.

I interview Josh Calcanis, a sales manager with hordes of experience. Josh dives into his background, explains how he came to work in sales, and shares insights, strategies, and sales secrets he’s picked up along the way.

Here’s a quick look at what Calcanis covers in this video:

  • Splitting strategy versus tactics
  • Diversifying revenue
  • Forming sales partnerships
  • Building a lead funnel
  • Working as a sales leader and sales trainer

The conversation is fun and easy to follow, and you’ll walk away with sales wisdom from someone who’s seen it all.

16 Sales Dashboard Examples [+ Layout Tips]

Sales dashboards use the power of data visualization to help you track progress, spot trends, and plan key sales strategies.

This comprehensive piece by my team at Mailshake compiles 16 brilliant dashboard examples, along with layout tips to help you create your own sales dashboard.

You’ll learn:

  • What a sales dashboard is and why you need one
  • How to create a sales dashboard
  • Common types of data visualizations
  • 16+ sales dashboard examples
  • Sales dashboard tips

And there you have it! This was our roundup of the week’s top sales goodness.

Dive in, soak in the expert advice, and get ready to take your sales strategy to the next level.

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