How L’Orangerie Group Scaled to 1,100+ Engaged Leads with Mailshake
Contents
High-ticket sales mean zero results without personalization. But personalization falls apart the moment you try to scale, especially when the hotel executives you’re trying to target are busy and already have a million emails to go through.
Because in an inbox that crowded (and an owner with maybe a minute or two to spare), you’re lucky to get a single glance before your email ends up in the trash.
Sabine Filoni of L’Orangerie Group knew this all too well. So L’Orangerie Groups cold emails ticked all the personalization boxes. She knew the client, their struggle, and the exact solution that could help them.
But her process was entirely manual, with each email sent one by one. It did work, but it also put a hard ceiling on her growth. Because when every new client is worth more than $24,000 a year, every missed conversation means leaving serious money on the table.
Mailshake became the system Sabine needed. It helped her scale her high-touch, research-driven strategy, nurture over 1,100 engaged prospects, and land high-value clients, including one of her best accounts to date.
In this case study, we’ll break down:
- How L’Orangerie Group scaled outbound without mass blasting
- Why Sabine prioritizes research over volume
- How she builds messaging that gets attention
- The exact Mailshake features that helped a boutique consultancy compete for enterprise-level hotel contracts
Introducing L’Orangerie Group
L’Orangerie Group is a global hospitality consulting firm that helps hotels worldwide increase occupancy and revenue.
They sell attention, visibility, and demand generation through a portfolio of digital solutions like AI programs, travel clubs, influencer marketing, and PR to get hotels “in front of a guest before they get to the OTA, and before they get to their competitor.”
And the stakes are high. “If we’re able to acquire a new hotel… it can be worth $24,000 a year to my company,” Sabine explains. Landing a visitor or convention bureau can be “worth… $100,000 over a few years.” When a single new client carries that much value, you can’t afford to waste your shot.
Why L’Orangerie Group Chose Mailshake
Sabine knew that with high-level decision-makers, one bad message was all it took to burn the contact. So outreach was handled manually, with individual emails, one-off calls, and follow-ups based on memory and intuition.
But this manual process was the bottleneck.
Sabine had the strategy, but not the system. There was no reliable way to track interest, no structured follow-up sequence, and no visibility into what was actually working. Scaling meant either lowering her quality standard or hitting a wall.
She needed a way to automate the cadence of her outreach without automating the thought. Mailshake provided that control. It helped her:
- Run multiple, highly-targeted campaigns in parallel without losing personalization
- Track real engagement, so she knew when to call
- Pause or adjust every campaign before it damages a valuable relationship
How L’Orangerie Group Uses Mailshake for High-Value Hotel Outreach
Here’s how Mailshake helps Sabine scale L’Orangerie’s high-stakes, research-driven outreach to hotels worldwide:
1. Targeted Prospecting
Sabine’s outreach starts with hours of deep research. She finds the right hotel, the right decision-maker, and matches them to the right L’Orangerie solution. Before Mailshake, that research lived in disconnected notes everywhere. This made it impossible to scale.
Now, she uses Mailshake to turn her hours of research into an organized campaign list. She can segment hotels by location, program type, or decision-maker title and launch targeted sequences in minutes.
2. Personalized Campaign Messaging
Sabine always starts every campaign with understanding. For every segment, she creates a list of 15+ messaging themes per campaign, each tied to a specific hotel challenge. Every email is written to talk about those exact struggles.
Mailshake helps her structure these messages into sequences that teach people about L’Orangerie’s products and make them more relevant over time. This warms the prospect to a conversation before the ask is ever made.
3. Running Multiple Campaigns at Once
Before Mailshake, setting up multiple campaigns required separate inboxes and constant manual tracking. That made it hard to keep messages personalized and nearly impossible to scale.
Now, Sabine runs over seven campaigns in parallel for L’Orangerie’s different services, each with its own sequence and positioning. Mailshake keeps every campaign targeted, so the right hotels receive the right message for the right solution.
Plus, instead of manually sending everything from one risky inbox, Sabine sends from multiple addresses, hitting 125–200 emails daily without burning her domain’s reputation. And all replies flow into one inbox, so everyone gets a personal, human reply.
4. Testing and Scaling Campaigns
L’Orangerie’s cold outreach process was manual. So once a message went out, there was usually no easy way to stop it. This meant if the copy or research missed the mark, it could quietly damage relationships before Sabine even realized it.
Mailshake changed that. Sabine now launches each new message as a small, controlled test. She watches how people react, A/B tests subject lines and message order, and only increases volume once the response tells her it’s landing.
And if the campaign doesn’t land, she can use Mailshake to stop it. This helps her protect her pipeline and keep lines open for future conversations with those hotels.
5. Timing Follow-Ups with Engagement Data
Mailshake changed follow-ups entirely for L’Orangerie Group. Sabine had to rely on memory or hope for a reply to know when to circle back. So prospects would go cold simply because there was no signal telling her they were warm.
Now, instead of waiting for replies, Sabine tracks opens, repeat views, and the depth of engagement. “When I see people who have engaged 12, 36 times… that’s when I pick up the phone,” she says.
This helps her make sure the personal touch happens exactly when it’s most likely to be welcomed.
What Results Did L’Orangerie Group See After Using Mailshake?
L’Orangerie Group now uses Mailshake to build a repeatable, high-value pipeline. Here’s what that looks like in numbers:
- 125-200 personalized emails per day across 7+ active campaigns, a volume impossible manually
- Over 1,100 actively engaged prospects in their Mailshake dashboard
- 51 engaged leads generated in a single month, with the qualified pipeline being much larger based on engagement metrics
- Acquired one of their “best clients” directly from a Mailshake-generated lead who booked a meeting
- Very low unsubscribe/bounce rates
6 Mailshake Features That Make Sabine’s Strategy Work
Here are the Mailshake features that bring Sabine’s high-touch strategy to life and make it scalable.
1. Prospect List Management
Sabine’s prospect list used to be scattered across documents, spreadsheets, and her inbox, which made it hard to act on. She’d find the perfect hotel and the right contact, but then lose the thread in the chaos of manual follow-up.
Mailshake’s prospect list management features help her store and segment the results of her hours of research in one system. This turns her hours of deep research into an organized, actionable list she can launch a campaign from in minutes.
2. Engagement Tracking
Trying to prioritize follow-ups based on gut feeling or sporadic replies is a great way to let warm leads go cold.
Mailshake’s engagement dashboard automatically brings prospects based on their interest level, tracking opens, repeat views, and link clicks to Sabine’s attention. This helps her focus her time on the conversations most likely to close.
3. Campaign and Sequence Builder
Manually building and timing multi-email journeys for different products can quickly become another job in itself. It also slows scaling and throws personalization off a cliff.
With Mailshake’s campaign and sequence builder, Sabine structures her pain-point messaging into automated, timed campaigns. This ensures no lead falls through the cracks because someone forgot to send the next email.
4. Multiple Inboxes
Sending hundreds of emails daily from one address is the fastest way to destroy your sender reputation and land in spam.
Sabine uses Mailshake to send from multiple addresses, like partner domains and program-specific inboxes. This spreads the sending load, protects her primary domain, and helps her scale volume while keeping all replies in one place for a quick, personal response.
5. Calendar Booking Link
The back-and-forth of “what time works for you?” is usually the only thing standing between interest and a conversation. That’s why Sabine includes her scheduling link directly into her Mailshake sequences.
This removes a major barrier to conversion and helps ready-to-talk prospects self-schedule, exactly how she booked a meeting with one of her best clients.
Sabine’s 5 Rules for High-Stakes Cold Outreach
Here are Sabine’s five non-negotiable rules for making each conversation count:
1. Research Beats Volume Every Time
A list of 50 perfectly qualified prospects will always outperform a list of 5,000 random contacts, which is why Sabine invests more time figuring out the who and the why than the how many before she ever opens Mailshake.
This protects her sender reputation, saves her time, and makes sure her message lands where it has the highest chance of making an impact.
2. Speak to Pain, Not Product
Hotel executives are bombarded with vendors selling “solutions.” Sabine’s messaging says, “I see you,” long before it says, “I have your solution.”
So by the time she introduces her service, she comes off as a consultant who gets it, not just another vendor with a pitch. It’s why prospects reply with, “How did you know?” instead of “Not interested.”
3. Scale Only What Earns It
Sabine never rolls out a new sequence to her entire list. She starts with a tiny segment, maybe 20-30 contacts, then uses Mailshake to A/B test subject lines and monitor open rates, click rates, and engagement depth.
If the data shows the message is landing, she scales it to a larger, similar audience. If it doesn’t, she kills it immediately. This stops her from ever burning a large segment of her pipeline with a message that doesn’t work.
4. Engagement Matters More Than Replies
Sabine doesn’t wait for a reply to know someone is interested. She watches the engagement data in Mailshake. A contact who opens her email once might be mildly curious, but a contact who opens it 15 times over three days is actively considering it.
When she sees that pattern, she picks up the phone. This helps her intervene at the peak of a prospect’s curiosity and turn silent prospects into her warmest leads.
5. Protect Your Pipeline like an Asset (Because It Is)
In high-ticket sales, one bad campaign can burn a bridge worth $100,000. Sabine’s non-negotiable is to protect her pipeline like gold.
This means if a sequence creates a spike in unsubscribes or a string of negative replies, she doesn’t hope it gets better. She stops the campaign on the spot. She then analyzes what went wrong, adjusts the copy, and only re-engages with a better message.
Final Thoughts
L’Orangerie Group’s challenge was never what to say; it was how to say it at scale without losing the personal touch that closes $24,000 deals.
Mailshake closed that gap between personalization and scaling. It gave her the structure to run multiple campaigns in parallel, the insight to know who was warming up, and the control to protect every relationship.
And the results speak for themselves: over 1,100 engaged prospects, a pipeline full of qualified conversations, and clients worth tens of thousands in annual revenue, all built from outreach that never felt like a blast.
If you’re still personalizing one email at a time, you’re leaving high-value opportunities on the table. Sabine’s story shows there’s a better way. Ready to build a pipeline that tells you exactly who’s worth calling? Book a Mailshake demo today!
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