Entries Written Dejan Gajsek

How An Unknown Growth Marketer Used Cold Outreach to Achieve a 43% Close Rate
There is plenty of evidence that cold email campaigns work, but for best results, they should be customized depending on who’s on the receiving end. Industry, job title, social credibility, brand reputation, business model, product offer, value prop – all of these variables need to be considered before an email leaves your inbox. But what …