How to Get the C-Level’s Attention

Maggie is the sales evangelist at Mailshake. She has been working in sales and business development for 4 years. She's been with Mailshake since 2020.
  • March 9, 2024

Reaching out to C-Level employees can be intimidating for a lot of SDRs. So in the episode today, we are going to break down the Three I’s that you can use as a roadmap to success when prospecting C-Level employees of organizations. Listen to build the strategy and confidence needed to have sales conversations with executives and upper-level management.


[0:01] Intro

[1:02] Using the Three I’s to get upper-level management’s attention

[3:37] Getting info from individual contributors

[6:00] What insight do you need before reaching out to an upper-level manager

[7:19] Booking the meeting with a busy executive

[8:52] Are the Three I’s worth your time?

[11:05] Messaging tips for implementing the Three I’s

[14:25] Tips for keeping all the information organized


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