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Entries Written Sujan Patel

Value-Based Selling: What It Is and How To Do It

Value-based selling puts your customers and their needs front and center. This sales method focuses on emphasizing the value your customers will get from your product or service, thereby making price seem less important and helping to reduce the fear of change. Value-based selling is becoming an increasingly important sales tactic – Forrester predicts that …

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Meeting Request Email Templates + Subject Lines

It’s no secret: people are busy, especially senior executives and managers that hold decision-making power. If you’re cold calling or otherwise trying to pitch these prospects unannounced, it’s easy for them to use their busy schedule as an excuse to brush you off before you’ve had a chance to prove your value. One of the …

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