So you’re looking for the best cold email software to help you automate your sales outreach efforts. Well, we’ve got a whole list of excellent cold email tools that will help you make amazing first impressions with your prospects through emails at scale. That way you can connect with even more potential customers, improve your reply rate, and ultimately win more business.
You’re reading the Mailshake blog so of course we’d love it if you decided to use Mailshake. But we honestly care more that you pick any cold email software—even one of our competitors—than see you waste your time sending your emails manually. Automating cold outreach is going to save you so much time and grow your pipeline. So let’s get into it.
Okay, we’re biased. But Mailshake is great—especially if you’re working at a small or medium-sized business. It works for cold email outreach as well as cold calling and cold connecting on LinkedIn and other social media channels. Sales teams that are small but scaling love Mailshake, as do founders seeking to grow their customer base and marketing agencies doing link building.
It’s great for sending personalized emails that go beyond the usual dynamic fields. Plus, you can add automated follow-ups to your cold email campaign that automatically turn off as soon as your prospect replies.
Mailshake helps you transform cold prospects into warm leads via automated outreach.
This is the market leader for a reason, and their Pricing page suggests they have options for revenue teams of all sizes. They have a boatload of powerful features, but you have to request a quote for pricing. So there’s some friction and a lack of transparency. But this is a great solution if you’re a sales manager leading a large teams of SDRs sending mass communications to cold prospects.
Salesloft have 4 plans that consist of:
Pricing is not provided on their website and is by request only.
Okay, so we said Salesloft is the market leader, but Outreach is probably tied for first here. Again, they’re not transparent about pricing, but they’re a great solution for enterprise sales teams. Outreach, like Salesloft, is an all-encompassing solution that’s great if you’re a well-funded company with extra money burning a hole in your pocket. They’re both great cold emailing tools for larger organizations.
As you probably know, HubSpot provides great email marketing software. They’re great at tracking all your customer engagement—both marketing activities and sales. You can definitely run your sales sequences in this powerful tool.
Sales Hub Professional starts at $450/month for 5 users (cold email tool only available with Sales and Service Hub Professional)
This one is growing in popularity with big names like Canva and Meltwater using it. It’s targeted at anyone helping with the customer experience, so not just your cold emailing but also emails to current customers. It’s something your team can use throughout the sales process, even post-sale.
This is another great sales engagement platform for automating and scaling your outreach across channels. Their Chrome Extension even lets you find verified email addresses on your prospects’ LinkedIn social profiles and add those leads to your email outreach campaigns.
This is another great way to send outreach emails. They focus specifically on helping B2B companies connect with their ideal customers. They also have powerful integrations with multiple CRMs, Calendly, Google Sheets, and much more. It’s a good option for sending unsolicited emails as they focus on deliverability.
They say on their website that they’re a great solution for when “enterprise software is overkill” and this is a great way to describe their cold email automation solution. They even have a free version that provides some basic functionality so you can test it out.
$85/seat/month Enterprise for monthly plan (sales teams using Salesforce CRM), but there is a very basic free version available as well
All of these options are better than sending your cold emails manually through Gmail or Outlook. They’ll all help you automate your cold email process so you can scale your company’s outreach and get in front of more prospective customers. But here are some questions you can ask to figure out which cold email outreach tool is the best for your business.
We’re clearly biased and want you to pick Mailshake. Of course, we think we’re the best cold email software. But we have a good reason for it. Mailshake lets you put your sales outreach on autopilot without it feeling automated. You can send personalized messages at scale. There are built-in deliverability and AI writing tools. Plus, it provides real-time feedback on your email sequences while you’re writing them. It’s the best way to send cold outreach campaigns to your prospective clients and win more business.