Think how long it takes you to write and send 100 cold emails. Unless you’re using some sort of email automation software, I’m guessing it takes you a while. Now, think about how many responses you’re likely to get from those 100 emails. Is it ten? Five? Three? Seems like a lot of effort for …

“Oh, your open rate and click-through rate aren’t that good?” asks your irritating marketing buddy. “Well, are you personalizing your emails?” Come to think of it, you can’t remember why you’re even friends with him. “I started using people’s names in my emails, and I saw a 50% increase in my conversion rate!” he practically …

Acquiring leads is one of the main objectives of any business. Companies dedicate large amounts of resources for generating leads. The truth is, if your prospects are not ready to buy what you are selling, you will find it difficult to make sales. Good leads are prospects that have an interest in your product or …

There is nothing more important than being able to clearly and concisely communicate your message to your customers. Well, except for one thing: being able to communicate your message in an effective way. Many business owners and sales professionals treat cold emailing and LinkedIn messaging in the same way. They copy and paste their cold …

Globally, 14.5 billion emails are marked as spam every single day. This equates to almost half (45%) of all emails. What’s more, advertising-related spam is the biggest single category, accounting for 35% of all spam. It goes without saying that staying out of the spam folder is vital for salespeople using cold outreach – but …