If there’s one thing that one thing that every seasoned salesperson will agree on, it’s this: Following up is absolutely essential to a successful prospecting and sales strategy. A sales strategy that relies on just 1 email, a single cold call, 1 LinkedIn message, is doomed to fail. And it’s not just conjecture. The numbers …

No matter what your outreach goal is, whether you want to close a sales deal or get a backlink from the site, having a great outreach tactic is a must. Why? With 306.4 billion emails people send and receive each day, it can be daunting to cut through the noise and get your email opened, …

It’s no secret that templates can make you more efficient at sending cold email campaigns… with a caveat. Templates should be used as a starting point to help speed up the process of sending cold emails, but there’s a balance to be struck between sending an entirely templated campaign (never a good idea) and 100% …

Deliverability is a huge issue for those of us who send cold emails. The big question is: how can we avoid getting caught in spam filters and destroying the reputation of our domains? This is an especially tricky question when the algorithms and rules behind spam filters are constantly evolving. I sat down with Julia …

Personalization has been a hot topic among sales reps and marketers for a while now, particularly in the B2C world. But – as we all know – where B2C goes, B2B follows. I recently spoke to Jack Reamer, B2B Lead Gen expert from Emails That Sell, to find out what personalization means for cold emailers …