The art of prospecting lies in getting past the gatekeeper. After all, without the opportunity to face your prospect and pitch them properly, even the best sales pitches are worthless. On sales prospecting calls, that gatekeeper is typically a receptionist or assistant. However, when prospecting by email, the gatekeeper is often the prospect themselves. And …

There is a lot out there on how to send cold emails that convert. But through all the templates, examples, best practices, and anecdotes, there are really only about 10 things you have to get right: Set a goal to move the prospect to the next phase, whatever that is for your business; not to …

If there’s one thing that one thing that every seasoned salesperson will agree on, it’s this: Following up is absolutely essential to a successful prospecting and sales strategy. A sales strategy that relies on just 1 email, a single cold call, 1 LinkedIn message, is doomed to fail. And it’s not just conjecture. The numbers …

The goals are set, the KPIs you want to hit are crafted, and your stellar email campaign is ready to roll. By all accounts, you are so ready that you feel like you’ve already crushed your goals. There’s only one problem: You have to figure out a cold email subject line compelling enough to get …

No matter what your outreach goal is, whether you want to close a sales deal or get a backlink from the site, having a great outreach tactic is a must. Why? With 306.4 billion emails people send and receive each day, it can be daunting to cut through the noise and get your email opened, …