Practical Prospecting: Cold Email Breakdown

Maggie is the sales evangelist at Mailshake. She has been working in sales and business development for 4 years. She's been with Mailshake since 2020.
  • March 14, 2024

Today we are focusing on breaking down a cold email that Jed received. We discuss why this email got his attention and how this email can be replicated and applied to your business. Listen for an email template that requires minimal personalization, but stands out in all of the right ways. 


[0:01] Intro

[0:46] Why this particular email caught Jed’s attention

[2:02] Using the prospect’s name in the subject line

[3:44] Crafting the first line of copy to stand out

[5:05] Ending the email on a strong note

[9:57] What we can replicate what worked in this email


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