The art of multithreading in sales 🖌️

Sujan Patel is the founder of Mailshake, a sales engagement software used by 38,000 sales and marketing professionals. He has over 15 years of marketing experience and has led the digital marketing strategy for companies like Salesforce, Mint, Intuit and many other Fortune 500 caliber companies.
  • April 17, 2024

46% of high-performing sellers have relationships with at least seven decision-makers in their top accounts.

What is that called?

Multithreading in sales.

It’s not a nice-to-have anymore. It’s a necessity and the sooner you learn all about it, the better.

You’ll find a great guide on how to multithread well at the end of this edition.

But I don’t want you to scroll too fast, or you’ll miss:

  • 19 top sales software of 2024
  • 8 strategies to accelerate B2B sales pipeline growth
  • My game-changing cold email masterclass at Mailshake
  • How to use AI in sales
  • The best sales questions to ask prospects

Enjoy all of this sales goodness and I’ll see you next week.

19 Best Sales Software Reviewed for 2024

Having the right software is important for sales success.

But with so many options out there, which one should you choose? If that’s something you’ve been thinking about, you’re at the right place.

From SalesMate to Zendesk, learn about the pros and cons of the 19 best sales software of 2024 in this post. It sheds light on:

  • What sales software is
  • Features and benefits of sales software
  • How to choose sales software
  • How to compare plans and pricing
  • Selection criteria
  • Trends in sales software for 2024

As a bonus, the author also discusses how and why each tool was picked for the listicle. This gives you the insights necessary to decide whether a solution is worth the money.

B2B Sales Prospecting: 8 Strategies to Accelerate Pipeline Growth

B2B prospecting is the process of identifying and reaching out to B2B clients. It involves targeting businesses that fit your ideal customer profile and may need your offerings.

Here’s why it’s so important:

  • 94% of B2B buyers conduct online research before making a purchase decision
  • Around 64% of B2B buyers appreciate hearing from salespeople who provide relevant information
  • Personalized email messages improve click-through rates by an average of 14% and conversions by 10%

So, are you ready to start B2B sales prospecting? Read this detailed guide for eight strategies to accelerate your growth.

You will gain clarity on what B2B sales prospecting actually is, prospecting methods to experiment with, the best prospecting tools to use, and key metrics for tracking progress.

The Cold Email Masterclass

If you say cold email is dead, chances are:

  • Your email personalization attempts are perceived as artificial or creepy
  • You don’t do the research needed for cold email success
  • You don’t send at the right frequency
  • You don’t improve your writing
  • You don’t track results

Sounds like rocket science? It’s not. There are proven formulas to leverage and digital marketing skills like copywriting to master—and cold email will become alive for you.

That’s where Mailshake’s Cold Email Masterclass comes in. In eight comprehensive lessons, we’ll teach you everything from writing a good subject line to building a quality check process to scaling your efforts.

AI for Sales: Benefits, Challenges, and How You Can Use It

Let’s admit it—AI is taking over the world and resistance is not a wise option. Maybe that’s why 50% of senior-level sales professionals use AI while another 29% have strong plans to use it in the future.

AI is positively shaping how we extract and organize data for sales. It’s also making lead generation, prospecting, and customer engagement more efficient and successful.

But a coin always has two sides, and as this insightful post explains, AI comes with its own set of challenges and limitations. These include:

  • Balancing AI with human interaction
  • AI’s impact on job roles
  • Potential inaccuracies
  • The cost of AI

Check out the post to explore how AI is affecting modern sales teams and how you can welcome this “invader” in your business.

Best Sales Questions to Determine Your Customer’s Needs

The modern buyer is more aware and well-informed than ever. This has made it increasingly difficult to nurture and close leads—especially for face-to-face sales representatives.

But it also means it’s now easier to determine your customer’s needs, which is where sales questions come in.

Thoughtful questions help you understand what customers really want, helping you sell your product better.

In case you’re new to sales or find face-to-face selling difficult, this listicle is a great place to get started. It compiles the 65 best sales questions to determine your customer’s needs. They are divided based on the use case, such as:

  • Assessing goals
  • Understanding weaknesses and pain points
  • Meeting a prospect for the first or second time
  • Finding ways to make the buying process better
  • Evaluating your product’s usefulness for prospects
  • Closing the deal

Read the post now and see yourself instantly improving at selling.

Multithreading in Sales: Why It Matters and How to Do It Well

Effective multithreading is the key to better and more frequent sales opportunities. It refers to the building and handling of multiple relationships with one account.

Confused? Don’t sweat it—give this detailed post a read to understand the basics of multithreading in sales.

You will learn what multithreading is, why it matters, and the best practices for doing it effectively. You will also receive four tips from expert in-the-field sellers to take your game to the next level. Happy reading!

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