Mastering the offer for outbound messaging is a topic that often gets pushed to the side. But most of us have stories about terrible pitches we have gotten from cold calls or emails. And this can be fixed by simply spending an extra 30 seconds on someone’s LinkedIn profile. So on the show today, we are going to spend 15 minutes helping you create a better cold outreach offer.
[1:26] What NOT to do on a cold call
[2:52] Crafting an offer for cold outreach
[4:03] Ask this one question about your demos
[6:42] Validating your offer