If the thought of writing a follow-up email makes you feel a little uncomfortable, you’re not alone. Our instincts tell us that if someone hasn’t replied to our first email, they’re not interested, and that they’re not going to like it if we bother them again. Unfortunately in this case, our instincts are often wrong. …

It’s no secret that every salesperson wants to sell more, faster. Indeed, 69% of companies say their top marketing priority is to convert contacts and leads into customers. But – as every salesperson knows – conversions take time. In fact, on average, it takes 84 days to close a lead. That’s why sales velocity is …

Ever feel like you’ve spent all day writing emails? Turns out there’s a good reason for that. The average salesperson spends 21% of their time – or one full day a week – writing email. Based on average US working patterns, that’s 442 hours a year – enough time to fly to the Moon and …

“People buy from people.” It’s one of the biggest cliches in sales. But it’s also one of the most accurate. If you’re able to build a solid relationship with a prospect, your chances of nurturing them through the sales cycle – and eventually turning them into a paying customer – are substantially increased. But don’t …

B2B sales reps have an endless number of responsibilities, but one takes precedence over them all: lead generation. While there are many ways to generate leads, the creation and use of high-quality, targeted content is among the best.  But that leads to a few questions: What types of B2B lead-generation content should you create? Can …