Social selling is no longer simply an option for salespeople – it’s a necessity. Social media has now taken over almost all aspects of our lives, from catching up with friends to tracking health, and purchasing – even in a B2B context – is no exception. 90% of top-performing salespeople now use social media as …

The concept of an ideal customer profile (ICP) has a lot of noise around it right now. From the varying definitions of what an ICP really is to mixing ICP up with persona profiling, a lot of brands are getting it wrong – and this can have a dramatic impact on their bottom line. I …

I’m sure you understand the importance of growth. It’s what turns ideas into businesses, startups into unicorns. But you might not know how to achieve that growth, or how to do so quickly. So in this post, I’ll explain how I helped one promising startup quadruple its revenue in just four months. Revenue Growth: Jumping …

Established in July 2015, Multirisco is striving to become Brazil’s largest insurance consultancy platform. Their mission? Naturally, they aim to contribute to the success and business strength of their partners and customers. Most importantly, they do this in a sustainable manner, while staying true to their principles of transparency, agility, friendliness, and social responsibility. But …

When you’re trying to hit your sales target, it’s easy to become a bit too… passionate in sales meetings. Sometimes this can come across as aggressive and actually put the buyer off. Hubspot asked buyers to submit the word they most associated with salespeople. The number one response? Pushy. Ouch. Want to avoid coming across …