Today’s marketing landscape is run by data. But to make any sense of that data, you need to make sure you understand where it’s coming from. Enter marketing attribution. Marketing attribution helps marketers understand where their conversions are coming from and how to use that info to make better decisions. What is Marketing Attribution? Marketing …

Sales reps only spend about 34% of their time actually selling. More than half of their time goes to performing tasks that can easily be automated with sales productivity tools, like writing emails, data entry, scheduling, and prospecting. Here are the 20 best sales productivity tools for 2021—let your sales team focus on what they …

We tend to associate cold outreach with lead generation. As a marketing company specializing in industrial engineering has demonstrated, though, Mailshake can also be a vital tool for your SEO strategy. With an intelligent link-building campaign, this company has taken its monthly blog traffic from the low thousands to over 20,000 a month in just …

Managing and leading salespeople to perform well is a big challenge. But what if almost all of your sales reps hit their numbers consistently? Research from CSO Insights shows that 94% of reps meet their quotas with great sales coaching. In this article, we will discuss what sales coaching is and how to apply it …

Artificial intelligence has been a game changer. From medicine to finance, advertising to real estate, it seems that no industry has been spared the influence of artificial intelligence. Sales is no exception. Some of the world’s brightest minds have been finding new ways to implement AI in sales contexts to help support reps and grow …