BrandStar is a content marketing and production company. They help companies of all sizes build brand awareness and drive sales through digital, broadcast, and print advertising. Founded in 1994, the agency has helped over 10,000 emerging companies and Fortune 100 brands to reach and surpass their marketing objectives. As with so many agencies, the methods …

Revenue is a key focus for sales. Generally speaking, the more revenue your sales function generates, the healthier your business will be. You’ll be well-placed to grow your teams, invest in your product, and develop your workforce. However, revenue is far from the only sales metric you need to be monitoring. You could be generating …

A sales demo is just like looking under the hood of a car before you buy it. You have an opportunity to show your amazing product to the customer and help them understand how it can solve their pain. According to Lusha, the average lead conversion rate is 7% for the software/SaaS industry. With such …

If you’ve been researching business phone numbers, then VoIP is an acronym you’ve probably been seeing everywhere. What exactly is a VoIP number, though, and how does it work? What is a VoIP Number? A VoIP number (Voice over Internet Protocol) is very similar to a traditional landline number, but with a key difference—it can …

Artificial intelligence is a huge buzzword at the moment. Whatever industry you’re in, you’re bound to have heard stories about how technology like AI writers are going to revolutionize everything, and it’s likely you might have met these stories with a fair bit of skepticism. Indeed, AI is still a developing technology, and it still …