B2B sales reps have an endless number of responsibilities, but one takes precedence over them all: lead generation. While there are many ways to generate leads, the creation and use of high-quality, targeted content is among the best.  But that leads to a few questions: What types of B2B lead-generation content should you create? Can …

Though email is still one of the most effective forms of marketing out there, you should be aware that using email marketing – especially in cold outreach – comes with certain responsibilities. If you are based in Europe, you are probably already acutely aware of this. The General Data Protection Regulation (GDPR) is a legal …

One of the fastest ways to improve your sales process is to identify your weaknesses, your strengths, and the outcomes you desire during your walk as a sales professional.  Most salespeople struggle. That’s just the bottom line.  In this article, we are going to address some of the most basic pieces of a sales system …

Sales teams can sometimes be a little… shortsighted. Consider this: prospecting is the number one concern for sales professionals. On the face of things, that’s entirely understandable – after all, the more time you spend speaking to prospects, the more deals you’ll close, right? Not necessarily. The best salespeople understand that prospecting is only one …

Great marketers know how much time Zapier saves. To help make sure you’re taking full advantage of this powerful tool, we’ve pulled together a collection of our 24 favorite Mailshake Zaps. Check out the list below for new ideas to update your Zapier arsenal: SMS Zaps Send a Twilio SMS after a new Mailshake message …