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How to Use Intent Data to Drive Sales

How to Use Intent Data to Drive Sales

The marketing & sales world has changed a lot since 2020. With Apple’s recent iOS15 updates and LinkedIn’s Connection Request Limits, what was once a “numbers game” is now becoming a highly targeted, low quantity activity that requires more precision than ever before. Though it’s not ideal for most marketers and sales professionals, it’s fantastic …

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Deal Management

Deal Management: How to Close Effectively Every Time

You want to give yourself the best chance of closing every deal. To do this, you’ve got to understand how prospects move through your sales pipeline. Plus, you’ve got to be able to spot patterns that can inform your decision-making. This is exactly what deal management is about. And it can make a big difference …

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Product-Market Fit

Product-Market Fit: How to Find It and Measure It

You have a fantastic idea for a new product. You can’t wait for it to hit the market. Unfortunately, the odds of it being successful aren’t exactly in your favor. According to Harvard Business School professor Clayton Christensen, about 30,000 new consumer products hit the market every year, of which 95% are destined to fail. …

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