The marketing & sales world has changed a lot since 2020. With Apple’s recent iOS15 updates and LinkedIn’s Connection Request Limits, what was once a “numbers game” is now becoming a highly targeted, low quantity activity that requires more precision than ever before. Though it’s not ideal for most marketers and sales professionals, it’s fantastic …

You want to give yourself the best chance of closing every deal. To do this, you’ve got to understand how prospects move through your sales pipeline. Plus, you’ve got to be able to spot patterns that can inform your decision-making. This is exactly what deal management is about. And it can make a big difference …

When you apply for a sales role, many hiring managers will ask you to take a sales personality test. They’ll look at your results to determine if you’ll be a good fit for the role, company, and current sales team. We’ll cover everything you need to know to pass a personality test for a sales …

What happens when you combine a great product with an amazing email outreach campaign? In the case of Virtuance, a real estate technology company that provides photography and 3D tours for thousands of realtors nationwide, you get an amazing 83% open rate and lots of new leads. We spoke to Michael Yates, VP of Marketing …

You have a fantastic idea for a new product. You can’t wait for it to hit the market. Unfortunately, the odds of it being successful aren’t exactly in your favor. According to Harvard Business School professor Clayton Christensen, about 30,000 new consumer products hit the market every year, of which 95% are destined to fail. …