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How to Ask Probing Sales Questions to Close More Sales

Asking probing sales questions to accelerate deals is nothing new. In fact, its origins could be traced back to the classical Greek philosopher Socrates, who deployed the Socratic method as a form of dialogue centered around asking and answering questions to draw out ideas, stimulate critical thinking, and determine underlying presuppositions. In short, asking the …

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How to Generate Leads from a Conference

With machine learning and automation on the rise, selling face-to-face at conferences may seem outdated – but it works. B2B marketers say live events are their second-best source of leads and drive the second-highest return on investment of any channel or tactic. However, there are no guarantees. No sales team can expect to simply arrive …

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