Phone selling is a must-have skill for salespeople. But unfortunately, in-person sales skills don’t necessarily translate to phone calls, where you don’t get the benefit of seeing your prospect’s expression, body language, and other non-verbal communication. A few of the factors that go into successful phone selling include: Developing and deploying effective cold call scripts …

Some people say that your business is only as effective as your sales team. While it’s true that your sales team needs to be performing well in order to increase your company’s revenue year over year, they aren’t the only ones responsible, however. In fact, your marketing team has a lot to contribute to a …

Years ago, B2B selling was pretty straightforward. You showed up, pitched your product or service, offered some slick brochureware, and did your best to build a good relationship with customers. If you succeeded, you reaped the benefits of repeat business. But today’s buying climate is a bit more complicated. Once rational and loyal, the modern …

There is a lot out there on how to send cold emails that convert. But through all the templates, examples, best practices, and anecdotes, there are really only about 10 things you have to get right: Set a goal to move the prospect to the next phase, whatever that is for your business; not to …

One of the oldest, simplest, and most effective ways to generate revenue for any business is to use the resources you already have at your disposal. We’ve used Mailshake a few times at Lead Cookie to run this process with great success. We see about a 9-10% response rate and in the various times we’ve …