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3 Data Privacy Responsibilities of Cold Outreach

Though email is still one of the most effective forms of marketing out there, you should be aware that using email marketing – especially in cold outreach – comes with certain responsibilities. If you are based in Europe, you are probably already acutely aware of this. The General Data Protection Regulation (GDPR) is a legal …

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A Step-by-Step Process for Qualifying Sales Leads

Sales teams can sometimes be a little… shortsighted. Consider this: prospecting is the number one concern for sales professionals. On the face of things, that’s entirely understandable – after all, the more time you spend speaking to prospects, the more deals you’ll close, right? Not necessarily. The best salespeople understand that prospecting is only one …

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