Structuring Cold Emails

Maggie is the sales evangelist at Mailshake. She has been working in sales and business development for 4 years. She's been with Mailshake since 2020.
  • March 10, 2024

In this episode we’re going to dive into structuring your cold emails. When focusing on the structure of cold emails, find out where most reps get the structure wrong. Jed shares his most successful trigger play and where people fail with their value propositions. Let’s go!


(0:00) Intro

(0:58) Where reps get the structure wrong

(3:59) The structure/framework explained

(10:15) Where do people fail the value proposition

(12:45) One pain point per email

(14:08) Don’t get fancy with your CTAs

(17:25) How PS gives you higher reply rates


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