Asking the Right Buyer Questions – Carole Mahoney

Sujan Patel is the founder of Mailshake, a sales engagement software used by 38,000 sales and marketing professionals. He has over 15 years of marketing experience and has led the digital marketing strategy for companies like Salesforce, Mint, Intuit and many other Fortune 500 caliber companies.
  • June 24, 2024

With nearly two decades of experience as an author, speaker, coach, and trainer, Carole helps entrepreneurs, founders, salespeople, and sales leaders increase their revenue with a collaborative and science-based sales formula. Her book, Buyer First: Grow Your Business with Collaborative Selling, reveals the revolutionary sales-success method that she uses with her clients every day, drawing on data from 2.3 million salespeople.

Key Highlights from the episode include:

  • Asking different questions on sales calls
  • This makes your sales calls fail
  • Breaking out of the sales call script
  • The value of open-ended questions

If you want to watch the episode with Carole, then tune in below:

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