Accelerate: Cracking the code

Sujan Patel is the founder of Mailshake, a sales engagement software used by 38,000 sales and marketing professionals. He has over 15 years of marketing experience and has led the digital marketing strategy for companies like Salesforce, Mint, Intuit and many other Fortune 500 caliber companies.
  • March 26, 2024

Ever wonder how big companies like Google sell? The answer lies in the psychology of selling.

Sales psychology is your portkey into the minds of your prospects.

If you want to learn how to use it, scroll to the end.

But don’t scroll too fast or you might miss 6 gems along the way:

  1. 22 top sales strategies
  2. How to step up your outbound calling strategy
  3. The right way to format a sales page
  4. 17 tried and true promotion ideas
  5. The art of executive alignment in B2B sales

Off you go!

💪22 Best Sales Strategies, Plans, & Initiatives for Success [Templates]

If you are struggling to build a solid sales strategy that guarantees growth and prosperity for your organization, then this detailed guide has got your back.

You’ll learn the 22 most effective sales strategies used by experts. From increasing sales through social selling to nurturing existing accounts, you’ll gain expert knowledge of what works best in today’s sales market.

You’ll also get step-by-step instructions on how you can develop a robust sales strategy plan. The analysis of sales strategy examples from successful sales teams and free templates included in the guide will further help you in the process.

🎯Step up Your Outbound Calling Strategy: 5 Tips to Make Better Outbound Calls

49% of the buyers today prefer to be contacted by phone. And sales representatives can boost their conversion rates by 70% with just a few calls. That’s how powerful outbound calling is.

If you already have an outbound calling strategy in place but the results are not what you expected, then you might find the solution to your problem in this guide. You’ll learn five best practices to increase the effectiveness of your outbound sales calls, which are:

  • Maintain the speed to lead
  • Give your agents the right scripts
  • Dial high-quality leads
  • Focus on the right KPIs
  • Support outbound calling with omnichannel outreach

You will also find some important tips about call center compliance, call blocking, and outbound call center software.

❗9 Compelling Reasons to Consider a Career in Sales

Sales will never lose its demand. Around 50 million businesses are started every year. As long as newer businesses keep sprouting up, salespeople will always be needed.

Wondering why else should you consider a career in sales? Well, then read this blog to discover nine compelling reasons from a sales professional.

You’ll also explore whether sales is the right career choice for you and learn what it is like to be a sales rep.

💥5 Sales Page Formatting Tips That Will Seriously Level up Your Copywriting

Alex Cattoni, the face behind Copy Posse, is an award-winning marketer and copywriter. She has more than eight years of experience crafting sales copies for world-famous businesses and personalities.

In this post, she spills the secret to leveling up your sales page with the right formatting. She talks about the following five key points:

  • Headlines
  • Section breaks & CTAs
  • Buttons & boxes
  • Readability
  • Editing tools

Remember, it’s not only about the words. If you think your killer copy is not performing as it should, the problem might lie in your sales page formatting. So send this over to your designer!

Meme of the week

🔍17 Tried & True Promotion Ideas to Boost Sales | LocaliQ

The right promotional campaigns can boost a business’s sales by 50%. But there are hundreds—if not thousands—of promotion ideas. Which one should you choose for your product or service? If this question is stuck in your mind, this article is a must-read.

It discusses the 17 best promotion ideas to increase sales revenue for businesses. Some of them include:

  1. Offer BOGO deals
  2. Design a rewards or loyalty program
  3. Establish a referral program
  4. Offer an influencer marketing discount code
  5. Create promotions for event attendees
  6. Promo partnerships with another business
  7. Send out direct mail offers
  8. Use paid marketing for targeted offers
  9. Donation promotions
  10. Build promos around trends

Learn when and how to execute these (and seven more) ideas.

💡Executive Alignment in B2B Sales

Want to learn the art of executive alignment in the B2B sales industry? Well, then don’t miss out on the latest Shake Sales interview with Michelle Koenig Vu.

Michelle Koenig Vu is the Vice President of Sales at G2. With more than 12 years of leadership experience, she is passionate about developing sales professionals into high-performing teams. In this episode, she sheds light on:

  • What executive alignment in a sales journey is
  • Good ways to get the decision-makers involved
  • Asking for permission versus forgiveness
  • How to multithread with executive alignment

You will also learn some golden nuggets on selling successfully to sales and marketing professionals, so make sure you don’t miss it.

✅The Psychology of Selling: 10 Ways to Improve Your Sales

Sales is all about getting into the minds of your prospects. You can build an amazing product and launch a beautiful website. But if you don’t understand the psychology of selling, there is no way people will buy your products again and again.

That’s why this post is a must-read. It emphasizes the fact that if you tap into the inner workings of the human brain, you can turn your products into a must-have for your prospects.

You’ll explore ten psychology of selling tips to increase your sales and learn how big companies like Google use these hacks to turn prospects into loyal customers.


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