Asking the Right Buyer Questions – Carole Mahoney
With nearly twenty years of experience as an author, speaker, coach, and trainer, Carole empowers entrepreneurs, founders, salespeople, and sales leaders to grow revenue through a collaborative, science-driven sales formula. Her book Buyer First: Grow Your Business with Collaborative Selling showcases the groundbreaking method she applies daily with her clients, built on insights from 2.3 million salespeople.
Key highlights from the episode include:
- Asking better questions on sales calls
- The common mistake that makes sales calls fail
- Breaking free from rigid sales scripts
- The power of open-ended questions
Watch the full episode with Carole below:
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