Accelerate: Secrets of Social Selling?

Sujan Patel is the founder of Mailshake, a sales engagement software used by 38,000 sales and marketing professionals. He has over 15 years of marketing experience and has led the digital marketing strategy for companies like Salesforce, Mint, Intuit and many other Fortune 500 caliber companies.
  • February 20, 2024

77% of sales professionals report an increase in conversions due to marketing and sales automation. And 80% find an increase in leads due to it.

If you want to find yourself among this group, social media automation is a must-have. But there are so many tools out there — how do you know which one is the best for your business?

Well, I am here to make this choice easy. This episode brings you the most detailed and up-to-date guide on social media automation tools in 2024 at #6.

It’s packed with essential information — such as pros, cons, and customer reviews — you need to make a good decision and sell like a pro on social media.

As you scroll down to this ultimate guide, don’t forget to gulp up some golden nuggets about social selling, outside sales, creating a winning sales page, writing a compelling sales resume, and moving up your career on your way.

📖 The Social Selling Sales Playbook

Discover the secrets of social selling in this post by HubSpot. From profile optimization to important metrics, learn everything you need to make successful sales through social media platforms. This includes Twitter and LinkedIn — the two goldmines for leads.

You will also learn how to implement the 11 best social selling practices:

  • Optimize your social media profiles
  • Join LinkedIn groups and other relevant forums
  • Set up social listening alerts
  • Share content to build your credibility
  • Pay attention to the comments section
  • Share success stories
  • Be mindful of customer support opportunities
  • Be consistent
  • Track engagement
  • Subscribe to blogs
  • Seek referrals
  • Know when to move your conversations off social media

Coming from the Director of the HubSpot blog herself, these practices will make your social selling strategy thorough and sound. If you’re a beginner in the social selling industry and want to generate more sales, this playbook is a must-read.

How to Sell to Buyer’s Emotions with the COSMIC Framework

Only 18% of buyers trust salespeople.

Sellers have been taught to treats buyers like robots, talking about:

🙄 Economic Buyer

🥱 Decision Criteria

😤 Budget

🤨 Authority

But the reality is people buy on emotion and justify with logic.

You need to tap into:

✅ The right and left side of the brain

✅ The material and the spiritual

✅ The logical and the emotional

✅ The measurable and the immeasurable

☀️ Top 18 Outside Sales Tips: Perfect for All Levels of Experience

An outside sales rep doesn’t work in the office. They work at cafes, malls, and practically anywhere and everywhere — generating leads and building relationships. This makes the job both interesting and difficult.

In this article, you will unlock the top 18 outside sales tips for all experience levels. These tips will help level up your communication, strategy-building, time management, and other important skills.

An interesting tip is the use of the Pareto principle. A Forbes study shows that an average salesperson spends only ⅓ of their day making sales. The remaining 65% is spent on tasks that aren’t productive or beneficial.

The Pareto principle (also called the 80/20 rule) helps you identify the most promising leads from the start. This allows you to focus on them and generate 80% of the sales efficiently.

🪜 Move Ahead In Your Sales Career

Check out Shake Sales’ latest episode on how to take your sales career forward in 2024. In this episode, I interview the VP of Sales at Fastly, Javier Garcia.

Fastly is one of the top cloud computing service providers in America. Javier leads 40+ sales experts at the company and develops sales strategies to scale the business.

Watch the video to learn Javier’s tips for communicating with the modern buyer, finding leads, and progressing your corporate sales career.

🌐 Council Post: Five Tips For Building A Better Sales Page

Your sales page can serve as a powerful sales tool. It can bring in tons of sales and engagement — but only if you do it correctly.

Being the co-founder of FunnelKit, a funnel builder and automation tool, Daman Jeet Singh knows the do’s and don’ts of building a winning sales page.

Here are the top five strategies that he has personally used to turn his sales page into a revenue-generating magnet:

  • Start with an eye-catching headline
  • Tell readers how they will benefit
  • Include visual content
  • Show trust signals
  • Put customer support within reach

Gain actionable insight into how Daman has implemented these tips into his work. Also learn his formulas to create a masterful headline and ideas to build trust with potential clients.

📄Expert Resume Tips for Sales Reps

Are you a talented salesperson who is unemployed? Well, the problem might be in your resume and not in your skills.

This advice-packed article is a great way to identify what these problems might be and how you can resolve them.

Melanie Diotte, the Founder and Chief Recruitment Officer of Exominus Personnel, has contributed to the article by revealing 17 resume tips for sales reps to land more interviews. She talks about:

  • Whether you should put experience or education first
  • What kind of experience is best and how to state it in the resume
  • Which pictures should you use in the resume
  • Which file format is preferred

You’ll also learn tips on resume layout, the personal information to include, and much more.

🛠️13 Stunning Social Media Automation Tools to Use in 2024

Selling on social media means you need to work around the clock. From scheduling posts to replying to messages, there are a lot of repetitive tasks. But who said you have to do them all alone?

Social media automation tools can publish content, automate responses with chatbots, manage ads, generate analytics, and allow your team to collaborate in one place.

But they aren’t free — and you need to be careful about the tool you choose. A wrong choice will cost you money instead of helping you make it, something this post will help you avoid.

From SocialPilot to Oktopost, you’ll learn about 13 powerful social media automation tools to use in 2024. You’ll also get information on their key features, pricing plans, pros and cons, and what customers have to say about them.


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